Ask your client does he know why Barack Obama is the President-elect and Mccain is not!
If your client does know it, well, half your work is done and if he does not hmmm…you have a perfect playground to set your rules!
Strange it may sound, but if we trail the campaigns of both Obama and Mccain, one of the biggest differences that takes you where you least expect it is the effect of properly defined, structured and followed up Social Media. Obama’s campaign team leveraged the Social Media aspect of the internet so effeciently that Obama had a clear cut lead over Mccain online.
One of the best blogs on the internet which provides elaborat figures as to how Social media made all the difference, I found is: http://adultaddstrengths.com/2008/11/05/obama-vs-mccain-social-media/
NEARLY 6000% MORE PAGES ON Barack Obama’s website than Mccain’s.
Okay so lets dwell deeper…into figures…
SOCIAL MEDIA TOOLS/WEBSITES
|Social Media Website||Barack Obama||John McCain||% Lead||Leader|
|Facebook Wall Posts*||495,320||132,802||273||Obama|
|MySpace Comments*||147,630||none listed||147,630||Obama|
|Youtube Videos Posted*||1,819||330||451||Obama|
|Youtube Friends*||25,226||none listed||25,226||Obama|
|Flickr Photostream*||50,218||No Profile||50,218||Obama|
|Flickr Contacts*||7,148||No Profile||7,148||Obama|
Search Engine Results For “Barack Obama” and “John McCain”
|Search Engine||Barack Obama||John McCain||% Lead||Leading|
Internet Presence For Barack Obama’s and John McCain’s Offical Websites
|Internet Presence||Barack Obama||John McCain||% Lead||Leading|
|Pages in Google||1,820,000||30,700||5828||Obama|
So what do all these figures say? My client is getting confused!! What should I do?
Now you actually do not have to say much. Your client says he has multiple options in the internet domain who provide services at a lesser cost then why should he still go with you?
So its simple, either your client’s campaign could be Obama’s or Mccains.
What does this signify?
Well, in the Online Marketing space its not just the quality that matters, its also how well does your online marketing solutions provider (partner) understands your business domain. How well does he/she understands your objectives and goals and then charts out a workable architecture, that’s how you should choose your online marketing partner.
That’s our philosophy @ OMLogic!