Watch out for the upcoming OMI Social Media Summit


on Dec 04, 2012

We are very excited to be partnering Online Marketing Institute for India and to hold a webinar on “Building an End-to-End Facebook Campaign” in the first annual Social Media Strategy Summit which will start today and will continue till 7th Dec. Have you registered for it yet?

We are going to be speaking under the special India session on the second day (“Integration and Measurement Day”) where we take forward our core belief of social media being a “glocal” phenomenon and how marketers can use that to build a Facebook campaign.

The Online Marketing Institute is the leading educator for digital marketing with a mission to help professionals bridge the online marketing knowledge gap. Founded in 2007, in conjunction with world-renowned Online Marketing Summit, OMI has educated marketing professionals on the principles of digital marketing success for over five years. You can find out more here.

Building an end-to-end Facebook Campaign

Kapil Gupta, our CEO, summarized his session thus:

One of the reasons why Facebook is such a hit amongst marketers is that it allows for enough things for a fan to do, such that there is enough stickiness on the page. While there are a myriad of ways to engage with your audience on Facebook, for a marketer it can get crazy trying to ensure you're engaging at all fronts, in all possible ways. As an expert on FB marketing, this session will arm you with a process checklist which you can use as a handy manual and ensure you ticked all the right boxes in your Facebook plan. What's more it even tells you how to do that.

Key Takeaways:

  • Step-by-step guide to “think” about Facebook campaigns
  • Checklist on execution and creative aspects you need before starting a campaign
  • Understanding allocation of resources; when doing it in-house or an agency
  • How to measure spending on a campaign
As an expert on FB marketing we aim to arm you with a process checklist which you can use as a handy manual and ensure you ticked all the right boxes in your Facebook plan.

What's more? Those interested can avail a 20% discount on the registration fees by using the coupon code ‘OMLOGIC20’. Click here to register now and we will see you there! :)

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