The Year That Was!
on Dec 25, 2016
The year 2016 has been no less than a roller-coaster ride! This was the year when we left our mark across sectors doing some fantabulous work for some of the major brands. Here is a quick recap of the same.
The year gave us a chance to become a contributor towards Digital India. It was an honour for our team to work with the National e-Governance Division, Government of India, for their Digital India Program. We are proud to have created DigiSevak, India’s Volunteer Management Program. If inclusive digitizing is the question, empowering everyone to become a champion volunteer is the answer. This is precisely the objective of DigiSevak, a landmark in India’s move towards digitizing with inclusiveness. The platform was unveiled by Honourable Union Minister, Shri Ravi Shankar Prasad during India International Trade Fair, 2016.
This year saw a #LikeNeverBefore kind of rebranding campaign for HBO India. With the channel disappearing completely for two days on digital, #WhereIsHBO campaign sparked a series of conversations across the internet. Post which the channel returned with a new website look, an app, HBO HD version and a line up of back to back premiers and the campaign went on to set new social trends record! Not just this, later this year the team delivered yet another successful campaign. The internet went crazy looking for Agent Hunt in October 2016. The #HuntForHunt campaign was conceptualised to promote the TV premiere of Mission Impossible: Rogue Nation. With self-destructing posts to mysterious scan codes to the perfect TV-Digital promotional combo, the campaign was a pure instrument of fun for the participants as well as our team!
Ministry of Power [Grameen Vidyutikaran]
18,500 villages with no electricity, 1000 days to complete - Narendra Modi’s key commitment to India. And we were entrusted with the job of keeping them honest. Another major association with the Government of India came in the form of Rural Electrification, Ministry of Power. We couldn’t contain our excitement when they trusted us for handling their social media presence. The Grameen Vidyutikaran Mission has, till date, achieved huge success with strict quality control and transparency from the authorities.
Our love for beauty took an interesting turn this year when Oriflame geared up for launching their revolutionary skincare range, NovAge. Our concept - bring amazing empowered women as protagonists from all walks of life to share their story of ageing well for NovAge’s teaser campaign. They shared their skincare experiences before and after using NovAge. But it didn’t end there! For the first time a Beauty Bloggers Meet where the bloggers came with their mothers to experience the revolutionary product was organized.
The bloggers came back for the re-launch of Giordani Gold later this year around Diwali. #IndulgeInGold not only owned the social trends but also owned the moods and engagements across.
The cherry on the cake was our association with TEDx Delhi. The conversations sparked on TEDxDelhi change the way we look at the world and puts into motion actions that move us towards a shared & progressive future. We recently concluded the promotions of their annual event, X4Humanity. The event explored the future of humanity and the global goals of humanity.
There is no greater passion in India than the love of cricket and as the official title sponsors of the game, Vivo’s mission was to make cricket viewing more fun for the audiences. We wanted people to not only watch the game of cricket but rather to be so engrossed as to #LiveTheMatch. Our solution was a unique gaming platform that allowed users to do real-time predictions and experience the thrill of the game with every ball, with every over. The users earned point with every right predictions leading them move up on the leader board. The idea was to ensure we capture and redirect everybody and anybody watching the IPL match to our platform such that the person gets to #LiveTheMatch. With PowerPlay, Vivo was made synonymous to IPL and owned the engagement across.
With all the ups and downs, lows and highs, we continued to work with the same passion and vigour for our clients. Of-course, with all the madness and chaos around, the one thing that remained constant was the fact that we continue to be a happy place for everyone around.