The Ultimate Cheat Sheet For Festive Season Campaigns


on Sep 20, 2017
Post Images

Navratri marks the beginning of the official festive season of India. And with this begins the great Indian marketing (read discount) league. Newspapers, radio channels, television channels and social media platforms, are full of messages like ‘never seen before discount’, ‘the big discount sale’, ‘enjoy maximum discount only with us’. And with social media, it looks like a war cry and oh there is bloodshed – purely in terms of a brand’s capacity to spend more. Amidst this, what brands miss is the fundamental question – what of it?

So, if you are wanting to make your presence felt this festive season via social media, here is the ultimate cheat sheet.

Innovate. Innovate. Innovate.

Innovate to declutter and stand out! As Thomas Edison once said, “There is a way to do it better – find it!”, that is precisely what you need! Come with a better way of marketing your product/services – great discount is one aspect of your overall marketing, don’t make it the way of life. Innovation is key to disruption. And you can either disrupt or be disrupted.

Turn the traditional shopping/gifting experience on its head

It’s not about the typical what will you gift this Diwali. It is about invoking the holier than thou holiday spirit amongst the audience. The entire shopping/gifting experience should be for them to extend their happiness and holiday celebration, not to get them in the holiday mode. Non-traditional gifting is a great opportunity for all kind of brands (value based versus price based).

Run local and targeted awareness ads

Go local in your approach – from Facebook ads to Instagram ads to Google search, ensure you add a dash of local in your content and creatives. This will help you reach the right target audience, create brand visibility and increase sales.

Ensure your content has both emotional and physical call to action

Content is the biggest asset – ensure the content designed for festive season appeals to both the right side and the left side of the consumer’s brain. The perfect mix of emotional and physical call to action is what makes the content shareworthy.

Be the festival spirit epitomized

Everything from the look of your page to the tonality should reflect the holiday spirit. Your customer service and other touch-points need to match-up to this expectation. Make people feel special, specifically during this time.

We hope you have a fabulous festive season and just in case you are struggling with the right campaign, well, our team of experts would love to help you! Drop in a mail at info@omlogic.com or drop by to our office in Connaught Place.

Post a comment

Your email address will not be published. Required fields are marked *

1 comments

  • Author Images
    casino en ligne
    1 month ago

    Aw, this was an incredibly nice post. Taking a few minutes and actual effort to create a superb article… but what can I say… I hesitate a lot and never seem to get anything done. casino en ligne I like the helpful information you supply for your articles. I will bookmark your blog and take a look at again here regularly. I am somewhat sure I will be informed a lot of new stuff right here! Best of luck for the next! casino en ligne Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said "You can hear the ocean if you put this to your ear." She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone! casino en ligne fiable It's an remarkable article for all the web viewers; they will take advantage from it I am sure. casino en ligne Wow, marvelous blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is magnificent, as well as the content! casino en ligne France Heya i am for the first time here. I came across this board and I find It truly useful & it helped me out a lot. I hope to give something back and aid others like you helped me. casino en ligne France It's a pity you don't have a donate button! I'd most certainly donate to this superb blog! I suppose for now i'll settle for book-marking and adding your RSS feed to my Google account. I look forward to brand new updates and will share this website with my Facebook group. Chat soon! casino en ligne Hello, its nice paragraph concerning media print, we all understand media is a impressive source of data. casino en ligne France Right here is the right webpage for anyone who hopes to understand this topic. You realize so much its almost hard to argue with you (not that I personally will need to…HaHa). You certainly put a new spin on a topic that has been written about for years. Wonderful stuff, just excellent! casino en ligne Great post. I was checking continuously this blog and I'm impressed! Extremely helpful information specially the last part :) I care for such info a lot. I was looking for this certain info for a very long time. Thank you and good luck. casino en ligne