The Social World: A Weekly Round-Up
on Nov 13, 2016
While Facebook’s new initiative aims to help the advertisers for a one-on-one conversation, Snap’s Spectacles made an impressive debut in Venice this week.
Here’s a weekly round-up from the world of social media!
Facebook brings ads to Messenger: Facebook’s new feature will allow brands to roll out ads on the platform’s newsfeed that will directly open into Facebook Messenger chats.
The social media giant has taken care of the interests and privacy of the customers by ensuring that brands are not able to send sponsored messages to users who have not interacted with the brand previously. Also, users can easily block the messages that they don’t wish to receive. Read more...
Snapchat lets brands advertise around moments: In a move to offer brands a way to link a particular filter to a moment, rather than just a location, Snapchat has launched snapcodes. It would help brands advertise around moments and not just locations. Read more...
The popular social media platform also got a fantabulous debut for ‘spectacles’ with hundreds of people lining up at the Snapbot pop-up vending machine at Venice.
The platform also motivates users to offer feedback by asking “How’d it go”, the users can then click on “loved it” tab or “not for me” tab to voice out. Read more about the feature here.
Let us know your thoughts on these features in the comment box below.