Demystifying Google Adwords Quality Score!


on Mar 11, 2009

Google Adwords Quality ScoreDo you know that your Google Adwords campaign's ROI depends significantly on the Quality Score? The quality score not only influences the amount you pay for every Click in your campaign but also determines the number of Clicks your campaign will receive.

However, the way the Ad Auction (Quality Score, Ad Rank, CPC, Ad Position etc) works is a complex equation. Watching this 9 minutes video by Hal Varian, Chief Economist @ Google will demystify the complexity. If you are really serious about generating high ROI for your Google Adwords campaigns, you can't afford to not educate yourself on Quality Score.

In short, the Adwords Quality Score system is meant to serve all the stake holders of the Google Adwords ecosystem:

  • The User - to see relevant ads
  • The Advertiser - to display more and more relevant ads -> ROI
  • The Search Engine (Google) - to merry the needs of the User and the Advertiser by rewarding relevancy

Post a comment

Your email address will not be published. Required fields are marked *

1 comments

  • Author Images
    casino en ligne
    1 month ago

    It's very simple to find out any topic on web as compared to textbooks, as I found this article at this web page. casino en ligne Hello friends, its impressive piece of writing about educationand entirely defined, keep it up all the time. casino en ligne Greetings! I know this is kind of off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I'm using the same blog platform as yours and I'm having trouble finding one? Thanks a lot! casino en ligne Amazing! This blog looks just like my old one! It's on a totally different topic but it has pretty much the same page layout and design. Outstanding choice of colors! casino en ligne fiable Appreciation to my father who stated to me concerning this blog, this weblog is in fact amazing. casino en ligne fiable I'm now not certain the place you're getting your information, however great topic. I needs to spend some time finding out more or figuring out more. Thank you for great info I was in search of this information for my mission. casino en ligne francais Hey! Do you use Twitter? I'd like to follow you if that would be ok. I'm definitely enjoying your blog and look forward to new updates. casino en ligne Hey there! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no data backup. Do you have any methods to prevent hackers? casino en ligne fiable Having read this I believed it was extremely informative. I appreciate you spending some time and energy to put this article together. I once again find myself personally spending a lot of time both reading and leaving comments. But so what, it was still worthwhile! casino en ligne I love your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you? Plz reply as I'm looking to design my own blog and would like to know where u got this from. thank you casino en ligne