Contouring Content Marketing for Vision Correction

on Feb 21, 2017
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If content is fire then social media is gasoline! We eat, breathe and live this statement while conceptualizing and designing campaigns for our clients. But it was until we worked for Eye7 Hospitals that we changed the game of content marketing and proved that even a serious topic like laser vision correction can be promoted with an amusing take.

Simple is the new ‘new’ – the campaigns, content and creatives announced this loud and clear! Be it trend-jacking, tapping routine life incidents or making brutally honest statements; the content was a successful spree of cliché killing weapons. The fan-base was introduced to a quirky post every day. Being a subtle blend of comedy and tragedy; the posts surfaced ‘Contoura Vision’ as a procedure, not a surgery in user’s mind.

Take a sneak peek into the world of Contoura, and you’ll know the rest!

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 While the followers were enjoying their regular dose of quirkiness, Eye7 was busy designing a Valentine special campaign that would help people ditch their specs. With ‘Don’t Be Loyal’ campaign, users were asked to ditch their specs using wit-soaked creatives and fun hashtags!

For every mushy-gushy day, there was a message. Have a look!

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A successful content marketing strategy requires a great understanding of the target audience and customizing content keeping them in mind. The strength of the content marketing efforts convinced even our CEO, Kapil Gupta to go for Contoura! Check out his experience here.

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  • Author Images
    опрессовка системы отопления зданий
    1 year ago

    May I simply say what a comfort to discover someone who actually understands what they're talking about over the internet. You definitely know how to bring an issue to light and make it important. More people must check this out and understand this side of the story. I was surprised you're not more popular given that you surely have the gift.

  • Author Images
    2 months ago

    nice to read this article about content marketing, so if you have a problem in eye what you will do?, so <a href="">visit eye specialist for better eye care</a>