The World of Video Games Powered by Online Marketing
on Feb 15, 2012
Where do you get to drive fast cars, play FIFA with Ronaldo, kill zombies, or be a farmer?
In your favorite video games… where else!
Do you know Everquest – An MMORPG ‘Massively Multiplayer Online Role Playing Game’ was rated as the 2nd highest addiction after drugs and it’s all online community had more users than Facebook at one time!
The question is… HOW? How an industry which has a total revenue only second to that of Hollywood do so without advertising by road sides or on television? The answer is - Online Marketing! Video gaming industry’s main target is the geek gamer youth club that spends more time on the internet than in real life. And, to catch them where they are is obviously a win-win situation!
The internet today is filled with gaming sites of all sorts! Social media platforms like Facebook also have a dedicated gaming section. The users come to these platforms, play games, go out and buy some of them or their advanced versions and that is what business is all about! There are numerous communities and forums that talk about the upcoming and current games and generate prospective customers. Blogs & articles on various games help gamers know about what to expect from a particular game. So, the whole exercise of identifying the user base, generating interest, pitching and closing the sale happens online!
Just like a trailer of a Bollywood or Hollywood movie can make audience go to the theatre, trailers of games on platforms like YouTube, GameTrailers, Metcafe, IGN actually result in sales of the respective games. Brand pages of various games and their characters on social platforms like FB and G+ ensure regular interaction with prospective and existing gamers. And, it works!
The biggest modern day example of how online marketing has done wonders for video gaming industry is the fact that the game Modern Warfare 3 in the US and UK alone sold 6.5 million copies on the first day of release as compared to the super hit movie Avatar’s first-day DVD and Blu-ray sales of over 4 million units. And, let’s not forget the fact that they spent million marketing the movie offline.
So, online marketing has done wonders for video games and it will continue to do so! So, keep surfing and keep playing!
An Avid Gamer!
Ankit Malik
OMLogic
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