Even the Delhi High Court “Loves Buses”; and what it means to “US”


on Oct 19, 2012

This has been a happy week for us. The people and the voice of reason have spoken. Regarding the ongoing BRT case being heard in the Delhi High Court, the judges have “dismissed the writ petition without any specific order but highlights the mobility crisis and upholds the guiding principles for sustainable transportation”.

  BRT in Delhi
BRT in Delhi

Plain and simple, this means that the BRT has been given the official support by the court and this is time for us to feel vindicated. This is in line with the incumbent policy and the environmental stand that OMLogic has always taken in favour of the greener policy option. Unless you have been living under a rock in Delhi, you have seen the debate flare up in the past six years. Those against and those for the BRT system in Delhi have put across their points in the public debate with varying levels of success i.e. the vocal minority has sometimes outshouted the silent majority i.e. 42% of Delhi’s population people who actually travel by buses.

Modal Share of Delhi Transport Displayed on DLB FB Page
Modal Share of Delhi Transport Displayed on DLB FB Page

It was under these circumstances that we, in May, earlier this year, decided to take things into our own hands. Along with a other concerned citizens, NGOs, public policy and public design experts, we started a social media campaign that talked about how Delhi really loves its buses.

The results were there for all to see within a week. The Facebook page garnered 13k+ people support within a week of its inception. Many opinion makers were contacted and influenced through Twitter and many others actively displayed supported by sharing and making viral the videos in support of the cause.

The really interesting outcomes, learning and insight of this campaign for us were more than one. Firstly, it was obvious that whatever is being said in the popular media need not be the only voice and most certainly, not the only valid voice. Prior to this campaign, the only news reports and op-eds about BRT were negative and critical of the government.

Second happy outcome for us is the re-affirmation of the power of social media. The fact that we bore the brunt of then vocal opinion of many newspapers meant that we were going up against the tide. That wasn’t easy but the final outcome shows that it certainly is doable thanks to the grassroots power of social media.

Have you been a part of this campaign? Are you passionate about the cause? We would love to hear from you. Let us know your feedback in the comments below and/or write on the Delhi Loves Buses Facebook page.

PS: You can read the full judgment here [PDF].

Post a comment

Your email address will not be published. Required fields are marked *

80 comments

  • Author Images
    cheap jordans
    1 year ago

    I'm always looking for web sites that sell real jordans. I've purchased several jordans over the last year. or the jordans are always perfect, the shipping time is very prompt, and the communication is excellent. choose to I highly recommend this site to anyone who's looking for real jordans. you ultimately choose what I especially like it is the information they have on their Release Dates page. This really helps me stay in tune with what's going on in the world of jordans. cheap jordans https://www.cheaprealjordanshoes.com/

  • Author Images
    real cheap jordan
    1 year ago

    I'm always looking for web sites that sell real jordans. I've purchased several jordans over the last year. or a the jordans are always perfect, the shipping time is very prompt, and the communication is excellent. similar to the I highly recommend this site to anyone who's looking for real jordans. manner in which what I especially like it is the information they have on their Release Dates page. This really helps me stay in tune with what's going on in the world of jordans. real cheap jordan https://www.realcheapjordan.com/

  • Author Images
    cheap real jordans
    1 year ago

    I received my shoes yesterday. This is the first time ordering shoes from this website and I am definitely satisfied with them. or perhaps I would give this website a 20 on a scale from 1-10 and would certainly recommend this site to all. just like the I will definitely be purchasing more items in the future. you decide It has been a pleasure. cheap real jordans https://www.cheaprealjordansonline.com/

  • Author Images
    ugg knockoff handbags for women
    1 year ago

    In the third generation, the struggle for family power has become more complicated. Aldo's second son, Paul and his third uncle Rudolph, the dispute over the management of the Florence headquarters ended in failure. After dissatisfied Paul took over the Gucci store in New York, the emerging market, he used his family name to launch the "Paul Gucci" brand without authorization. In his anger, his father fired Paul and blocked the launch of the brand through legal proceedings. At the end of the day, Paul submitted evidence of Aldo's tax evasion for many years to the government, and personally sent his 81-year-old father to prison.

  • Author Images
    dewa89.gitbook.io
    1 year ago

    Thanks for your marvelous posting! I truly enjoyed reading it, you're a great author.I will ensure that I bookmark your blog and definitely will come back in the future. I want to encourage that you continue your great writing, have a nice weekend!