Case Studies

Challenge

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CHES Special Risk operates in multiple highly specialized insurance segments, each with a very different audience and communication need.

These segments included:

• Insurance brokers and corporate clients
• Jewellery retailers and manufacturers
• Construction companies and heavy equipment owners
• French speaking insurance buyers in Canada

Attempting to serve all these audiences through a single website would dilute messaging, reduce search visibility, and create poor user journeys.

Additionally, Canadian regulatory frameworks require websites to follow strict accessibility standards so that digital services are usable by people with disabilities.

The client therefore needed:

• A segmented digital ecosystem instead of a single website
• Fully custom designed and developed platforms
• Compliance with AODA accessibility regulations
• Platforms capable of supporting niche industry engagement and lead generation

Insight

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• Specialized insurance products require highly targeted communication and discovery channels.
• A single corporate website cannot effectively capture search demand or user intent across very different industries.
• The solution was to build a hub and niche platform strategy, where each property focuses on a specific market segment while remaining aligned with the CHES brand.
• At the same time, accessibility had to be built into the architecture itself, not added later.

Solution

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OMLogic designed and developed a complete multi platform digital ecosystem for CHES Special Risk.

The engagement covered strategy, design, development, and regulatory compliance implementation.

1. Corporate Platform
https://www.chesspecialrisk.ca/

This platform serves as the core brand hub, designed primarily for:

• Insurance brokers
• Industry partners
• Businesses looking for specialized coverage

The website establishes CHES as a trusted specialist insurance provider and acts as the central entry point to its various niche offerings.

2. Industry Specific Insurance Platform
http://jewelerystoreinsurance.ca/

This website was built specifically for the jewellery industry, offering tailored insurance solutions for:

• Jewellery retailers
• Diamond traders
• Jewellery manufacturers

By creating a dedicated platform, the site can capture industry specific search traffic and generate qualified leads from jewellery businesses across Canada.

3. Theft Reporting & Intelligence Portal
https://stolenequipment.ca/

This is a utility driven digital platform designed for the construction and heavy equipment sector.

The portal allows users to:

• Report stolen equipment
• Track theft related incidents
• Access information relevant to machinery theft

This initiative positions CHES not only as an insurer but also as a risk intelligence partner for the construction industry.

4. French Language Insurance Platform
http://onparleassurance.ca/

To reach French speaking markets, particularly Quebec, OMLogic developed a dedicated French language insurance website.

The platform provides localized communication and improves accessibility for French speaking insurance buyers.

Accessibility Compliance (AODA)

All platforms were built to comply with the Accessibility for Ontarians with Disabilities Act (AODA). Accessibility compliance included:

• Proper semantic HTML structure
• Keyboard navigation support
• Screen reader compatibility
• High contrast accessibility options
• Accessible forms and navigation
• Compliance with international accessibility standards

By integrating accessibility at the design and development stage, the platforms ensure that users with disabilities can fully access and interact with the websites.

Results

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The digital ecosystem delivered several strategic advantages:

• Clear segmentation of audiences across multiple digital properties
• Stronger SEO positioning in niche insurance segments
• Dedicated lead funnels for different industries
• Increased brand credibility within specialized sectors
• Full compliance with Canadian accessibility regulations

The platforms now serve as a scalable foundation for CHES Special Risk’s digital growth.

Business Impact

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OMLogic transformed CHES Special Risk’s digital presence from a single brand touchpoint into a multi-channel digital ecosystem.

The result is a network of platforms that:

• Strengthen the brand’s authority in specialized insurance markets
• Enable targeted engagement with industry specific audiences
• Provide value driven services beyond traditional insurance websites
• Ensure regulatory compliant digital access for all users

This approach has positioned CHES Special Risk as a forward-thinking insurance provider with a strong digital infrastructure designed for niche markets.