Case Studies

As India’s leading online travel company, Yatra.com wanted to leverage social media not just for presence, but for real business outcomes. The mandate was simple yet ambitious: build engagement, manage reputation, handle leads, and most importantly, convert conversations into conversions.

Social media isn’t about broadcasting deals; it’s about creating a brand that people want to engage with, trust, and buy from. For Yatra, this meant turning Facebook and Twitter into business engines rather than vanity platforms. The opportunity was clear - conversation, community, and commerce had to merge.

We built a 360° engagement strategy designed to humanize Yatra and monetize social media:

• Connect & Converse: Fostered two-way conversations to create a vibrant, interactive community.
• Listen & Respond: Ensured fan queries and comments were addressed within 24 hours, building trust at scale.
• Reputation Management: Monitored and resolved mentions of Yatra.com across platforms, safeguarding brand equity.
• Lead Management: Directed qualified leads from social platforms to the right departments, turning engagement into revenue.
• Drive Traffic: Promoted deals strategically, channeling users from social to Yatra.com for bookings.
• Customized Experiences: Delivered tailored interactions to make customers feel valued.

Campaign highlights included:

• Yatra Cricket Manager (2011 World Cup): Engaged over 10,000 users with gamified cricket-led content.
• Celebrate India: Connected festivals with travel destinations, driving both cultural pride and bookings.
• Learning Europe: A trivia contest promoting European tourism, attracting 547 active participants.

• Rapid Response: Queries and leads were addressed within 12–24 hours, enhancing trust and satisfaction.
• Engagement at Scale: Thousands of users actively participated in campaigns, proving social was more than “likes.”
• Revenue Generation: Facebook campaigns directly contributed significant revenue, making social a bottom-line driver for Yatra.

OMLogic didn’t just run Yatra’s social media; we redefined what social media could mean for travel brands in India. From building conversations to generating measurable revenue, we transformed Yatra’s platforms into a business powerhouse - proving that with the right strategy, social media is not an expense, but an investment with exponential returns.