Case Studies

Thapar Institute, one of India’s premier higher education institutions, needed to modernize its digital presence to match its academic reputation. The challenge was not just cosmetic; it required a complete overhaul of admissions, communication, and marketing systems to attract the next generation of students in an increasingly competitive landscape.

Students today don’t choose colleges based only on rankings - they choose experiences. From the first website visit to the last admission form, every touchpoint matters. For Thapar to remain a first-choice institute, it had to become digitally seamless, personalized, and engaging across all platforms.

We engineered a comprehensive digital transformation strategy that positioned Thapar as a category leader in education marketing:

• Revamped Website: Built a modern, user-friendly website with a robust CMS and program-specific microsites to showcase academic offerings.
• Streamlined Admissions: Created intuitive application forms, dashboards, and landing pages to reduce friction in the admissions journey.
• Multi-Channel Marketing: Launched high-impact campaigns across social media, SEO, student forums, and targeted ads on Google, Meta, LinkedIn, and Twitter.
• Personalized Communication: Implemented tailored email campaigns, SMS marketing, and IVR systems to nurture leads and keep prospects engaged.
• Dedicated Support: Set up a call center for real-time assistance, ensuring no query goes unanswered.

• 100% Increase in Admissions: Admissions doubled over a five-year period, showcasing sustained growth.
• Enhanced Digital Presence: Website traffic soared with improved UX and accessibility.
• Higher Engagement: Social campaigns and ad spends delivered stronger ROI and increased conversions.
• Streamlined Process: Application drop-offs have been reduced significantly due to a frictionless admissions journey.
• Effective Communication: Prospective students were better informed, leading to faster decision-making.

This wasn’t just a digital makeover - it was a business transformation in education marketing. By reimagining Thapar’s digital ecosystem, OMLogic positioned the institute as a future-ready education leader, setting new benchmarks in student acquisition, digital engagement, and operational efficiency.