Case Studies

ICSE 2019, a high-profile event, needed more than just participants in a hall - it required a digital footprint that matched its stature. The challenge was to build excitement, drive online engagement, and position the event as a thought-leadership platform in its category.

Events don’t end at the venue; in the digital era, their true impact is measured by conversations, visibility, and share of voice. To make ICSE 2019 matter, the campaign had to ignite anticipation before the event, dominate social chatter during it, and sustain engagement afterwards.

We built a comprehensive digital-first strategy designed to own the event conversation:

• Custom Brand Identity: Designed a dedicated ICSE 2019 logo to unify the campaign and strengthen recall.
• Pre-Event Buzz: Released teasers, interactive facts, behind-the-scenes stories, and profiles of speakers/attendees to spark anticipation.
• Live Coverage:
  • Launched the official hashtag #ICSEIndia2019, making it the center of digital conversations.
  • Delivered real-time updates with photos, videos, and live-tweeting to ensure continuous buzz.
• Community Engagement: Encouraged attendees and followers to join the conversation with contests, questions, and interactions.
• Post-Event Amplification: Extended the life of the event with recap videos, photo galleries, and gratitude posts, ensuring long-tail engagement.

• Trending Success: #ICSEIndia2019 trended on Twitter across both event days.
• Massive Reach: Over 50,000 users reached and 200,000+ impressions on Twitter alone.
• Active Participation: Generated over 100 tweets with the official hashtag, creating a lively community conversation.
• Sustained Engagement: Post-event content kept the buzz alive and expanded the event's impact beyond its two-day duration.

OMLogic didn’t just run social media for ICSE 2019 - we turned it into a digitally amplified experience. The campaign positioned ICSE as a forward-looking, digitally relevant event, extending its influence far beyond the venue and proving that the real success of events today is measured in conversations, reach, and visibility.