Case Studies

Club Mahindra wanted to create a festive moment that went beyond routine communication. A text message, email, or even a beautifully designed social media post wasn’t enough. Children expect magic, not marketing. The challenge was clear: how do you turn a brand campaign into a once-in-a-lifetime experience?

Children don’t engage with information; they engage with wonder. To win their attention, the campaign needed to feel personal, immersive, and magical. This wasn’t about sending a message - it was about delivering Santa himself.

At OMLogic, we don’t settle for “good enough.” We engineered an AI-powered personalized video experience, where Santa Claus appeared to address every child by name. This wasn’t generic content; it was technology creating magic at scale. We transformed a simple holiday idea into a cutting-edge engagement platform, blending creativity with AI precision.

• Deep Emotional Engagement: Children were spellbound as Santa spoke to them personally. Parents saw joy. The brand saw impact.
• Unprecedented Participation: The campaign didn’t just meet expectations - it shattered them, delivering engagement metrics that far outpaced traditional festive campaigns.
• Brand Reinforcement: Club Mahindra wasn’t just running a Christmas campaign - it positioned itself as a creator of unforgettable family experiences, strengthening its emotional equity with members.

This wasn’t another seasonal campaign. It was a category-defining moment in travel and leisure marketing - proof that when imagination meets technology, brands don’t just communicate, they own conversations.