Case Studies

The Doon School, India’s most prestigious boarding school, wanted to create a unique, nostalgic experience for its alumni while raising funds for its iconic MPH Theatre. The idea: allow alumni to sponsor individual seats that would carry their names and personal messages carved into them. The challenge was to design and build a seat selection and payment platform that could manage categories, pricing, customization, and real-time booking - all while ensuring a seamless user experience.

Alumni don’t just donate to institutions - they invest in legacy and memory. By turning theatre seats into personalized mementos, Doon School could transform fundraising into a deeply emotional act of belonging. The platform needed to blend the sentiment of nostalgia with the precision of e-commerce technology.

We developed a dynamic, BookMyShow-style web application fully integrated with Doon School’s website:

• Interactive Seat Layout: Created a real-time visual map of the MPH Theatre with seat categories and pricing clearly marked.
• Personalization: Alumni could select single or multiple seats and add custom messages to be carved on the sponsored seats.
• Smart Booking Logic: Implemented seat locking to prevent multiple users from reserving the same seat simultaneously, ensuring fairness and accuracy.
• Payment Integration: Integrated secure payment gateways (HDFC/PayU) with instant confirmation emails sent to both alumni and school administrators.
• Transaction Management: Built checks for failed payments and a process to automatically release unconfirmed seats.
• Data Management: All booking data stored on Doon’s servers with downloadable reports in Excel format for easy tracking and administration.

• 100% Seat Sellout: Every single seat in the MPH Theatre was sponsored within the campaign window.
• Unmatched Engagement: Alumni embraced the initiative, leaving heartfelt messages that strengthened their emotional bond with the school.
• Operational Excellence: The system worked flawlessly, with smooth transactions and zero booking conflicts.

This wasn’t just a fundraising exercise - it was a masterclass in blending technology with sentiment. OMLogic helped Doon School create an innovative alumni engagement model where each seat became a story, a memory, and a legacy. The MPH Theatre now stands not only as an institution but as a living monument of nostalgia, powered by technology.