Case Studies

France needed to promote its 1,650+ English-taught programs to a global student audience, particularly targeting non-French-speaking students who wanted international education with strong support structures. The challenge was not just visibility - it was about simplifying access, building trust, and converting interest into applications.

International students face two barriers: language and complexity. To succeed, the campaign needed to make France feel accessible, supportive, and globally competitive, while removing friction from the discovery and application process.

We designed a multi-channel digital ecosystem that made “Studying in France” a seamless journey:

• Campaign Website: Built a user-friendly platform with CMS to showcase English-taught programs and streamline exploration.
• Streamlined Registration: Developed intuitive forms and dashboards to simplify sign-ups and track application progress.
• Targeted Landing Pages: Highlighted program details, scholarships, and student benefits to improve clarity and conversions.
• QR Code Integration: Enabled easy access to information and real-time tracking through scannable codes.
• Targeted Ad Campaigns: Launched very targeted ads on Google and Meta to capture student interest in India.
• Personalized Communication: Deployed a mix of email, SMS, and WhatsApp updates to ensure prospective students felt supported throughout.

• Increased Registrations: Significant rise in applications for English-taught programs.
• Enhanced Engagement: Targeted campaigns drew attention from students across multiple geographies.
• Simplified Process: Reduced complexity in forms and tracking improved application completion rates.
• Effective Communication: Multi-channel outreach kept students informed, confident, and engaged.

The Choose France Tour wasn’t just about promoting courses; it was about building France’s brand as a premier destination for global education. By aligning accessibility with scale, OMLogic positioned France as a leader in international education marketing, creating a template for how nations can attract and convert global talent.