Case Studies

BuyBooksIndia.com, an e-commerce platform dedicated exclusively to books, wanted to strengthen its identity and stand apart in a crowded marketplace dominated by multi-category portals. The challenge was to increase brand presence, reach the right audience, and position itself as the go-to destination for books - and nothing else.

Book buyers aren’t just literary purists. They include students, first-time readers, and trend-driven audiences who follow bestsellers. The brand needed to project itself as relevant, contemporary, and deeply connected to the culture of reading while maintaining a singular focus on books.

We crafted a two-pronged Facebook strategy combining timeless love for books with timely cultural moments:

• Created engaging content hooks around both bestsellers and contemporary events.
• Designed informational tabs featuring new releases and top sellers to make the page a resource, not just a feed.
• Launched creative campaigns around trending books, author releases, and cultural moments - from Chetan Bhagat’s What Young India Wants to contests around Teacher’s Day and the Harry Potter franchise.
• Built day-to-day organic engagement around comics, author opinions, and trending reads - creating a community rather than a promotional space.

• The brand emerged as one of the strongest Facebook presences in its category, commanding attention and engagement.
• Buzz-worthy campaigns generated sustained conversation, excitement, and brand relevance.
• Social media became a driver of both engagement and sales, directly contributing to the business.

This wasn’t just about Facebook likes - it was about building BuyBooksIndia as the definitive brand for books. By owning its category positioning and creating a strong digital voice, OMLogic transformed the brand into a recognized, respected, and revenue-driving leader in India’s online book space.