What do start-ups do the most? They are walking-talking résumés selling their idea and business to anyone and everyone who would listen. In this context, Twitter, undoubtedly, is amongst the best things to happen to businesses. One might say it provides click-quick-communication to one and all. All that one needs to do is mastering the fun of 140 characters, by smart communication, sheer wit and easy-interactive playfulness.
This was presented at the Power of Ideas summit in NOIDA on 17th November 2012, where Kapil Gupta talks about how a start-up can leverage the power of Twitter to its advantage.