Social Media Is Dead. Long Live Social Media.

The Industry published an article recently asking people to stop saying “social media”: Is it when it is so ubiquitous that the entire internet has a social layer, imposing its paradigms on every piece of content? Is it when we treat it as a given that the internet should be used for interaction as much as for broadcast? Is it when the internet is less about disassociated data and more about people?

Making sense of Internet:
Making sense of Internet: “social media”.

Hhmmm… Alright… but the point is there was a need to make a distinction between the Internet of the old times, hence the term “web 2.0” which was essentially nothing different but a way to identify a new way of approaching the web. Same with “social media” which is used to make a distinction between older terms used to identify Internet based platforms. Moreover, “social media” in a way hasn’t been taken on by a lot of web based platforms yet.

And as far as “social media marketing” is concerned, that refers to a selective set of mediums where marketing of a brand is possible in a social (read: content/conversation led) manner. Therefore, I will stand by the use of “social media”; though I sure am glad that someone is at least discussing the nuances of a term, thinking about it and dissecting it rather than merely accepting what is given.

What do you think?

– Nimit Kathuria, Team OMLogic

3 thoughts on “Social Media Is Dead. Long Live Social Media.

  • February 25, 2013 at 9:58 am

    No marketing plan should based around just one strategy (which social media is). Every business should have 10-12 tested marketing strategies they use to drive enquiries and these should be a mix of tradition and inbound marketing.

    Cool blog post! 🙂

  • February 25, 2013 at 11:16 am

    I agree that people should stop using the term "social media", not because it's ubiquitous, but because it's so vague. Are we talking the media itself? The meme of being social? The platforms and tools? All of the above? Usually the answer is the latter.

    These days, we've got Social Search, Social Commerce, Social Business, Social Platforms, Social Listening, Social Engagement, Social Marketing – each term with its own various nuances and meanings that are much more concrete.

    Finally, it's not 2006 anymore and the days when social was a phenomenon, requiring an identifier for that phenomenon, are long over. I think these days it's much more helpful to talk about the specifics. Less dated, too! 🙂

    • February 25, 2013 at 2:17 pm

      Hi Eric! What do you suggest we use in place of "social media"? There has to be a term that replaces this that describes these phenomena individually and specifically yet making sense on its own. I don't believe using a blanket term "Internet" does justice to it since that is so much more than "social media". SM is a subset of Internet.


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