Facebook Graph Search – Simplified

Yesterday, Facebook unveiled the Facebook Graph Search. As per Mark Zuckerberg it’s a completely new way to get information on Facebook. Read on what it has in store for you:

Facebook Graph SearchFacebook has gained enough data in 8 years from its users to share everything they “like” and do. Isn’t it? Now, in return they are giving us “Graph Search”. It’s a search engine that will run inside Facebook and will focus on people, photos, places and interests. This graph search will give answers like ‘who are my friends that live in Delhi’, ‘who are my friends that have been to Galina in CP’, ‘who are my friends who have been to Ladakh’ and so on and so forth… you get the idea.

I think, this graph is based on the principle that we are always eager to hear what our friends recommend to us rather than what a professional critic says. This will actually help people know from their friends which restaurant/shopping store/malls/places etc. they like and have been to.

Note: This search will only yield results if your friends or friends of friends have added such information to their timeline.

While this search might really change the way we search, the point that might arise in your mind would be – what about my privacy? Don’t worry. Zuckerberg reassures Facebook users that their posts and pictures would be found only if they want them to be found.

People who live in my city

This tool will search limited data within your social network; it won’t serve you a list of links to other website unlike Google. It will show you the answers versus taking you to different sites to search for answers.

For example, if you are searching for a mall in Gurgaon, type the question in the search box on your Facebook page and the results would show malls your friends visited, liked or checked in at, in Gurgaon.

This is what the search showed when I looked for people living in my city:

In cases where Graph Search comes up with no results – which is likely to be a frequent occurrence in its infancy, it will return results from Microsoft’s Bing, which is a rival of Google.

The search tool is plainly designed with an eye to producing profits. If done right, said Brian Blau, an analyst with Gartner, the Facebook search tool could offer marketers a more precise signal of a Web user’s interests.

While the Facebook “Graph Search” is running in its beta version with no clarity about it being available in mobiles or not in coming times; users who want to sign up for the test can join the waiting list on the website. Graph Search Beta Interface

Will share more info as and when it gets revealed. In the meanwhile, I leave you with a question that has been irking me – Is this going to be a threat to Google? What do you think?

Try this new tool at: https://www.facebook.com/about/graphsearch

Harleen Kaur (Team OMLogic)

4 thoughts on “Facebook Graph Search – Simplified

  • January 17, 2013 at 5:18 pm

    Still to use this new feature but not optimistic about it. Hospitality sector can though make the most of it by word of mouth publicity.

    • January 18, 2013 at 4:57 pm

      Hi Ruchi,

      Yes, it will become very powerful for local business where word of mouth and recommendations counts. I think graph search will become powerful as a recommendation engine than Google +. Let’s wait & watch.
      Thanks for sharing your views.

  • January 17, 2013 at 1:11 pm

    Thanks! This post really simplified the understanding of this tool for me. While it is too soon to say anything about where it will be years down the line but my feeling is that the concept itself is not great.

    1. The amount of local search is a fraction of the total search.
    2. What are the chances that my "Friends" have already taken an action related to my search query especially given that – by the 90:9:1, 90% of people are mere consumers of content.

    But this being Facebook, they might find other revenue stream from this as well… or just as a way to gather more information.

  • January 18, 2013 at 11:22 am

    Thanks for sharing your views Nimit Kathuria.
    I think in a long term it will do wonders as word of mouth engagement is a more trusted, authentic and transparent. This will actually leverage data that will provide advertisers with more targeted, personalized marketing opportunities.
    I strongly believe it will work. Let's hope for the best.


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