Social Search Optimization
As they say, 'the latest frontier in search engine technology is Social Search'. We depend more on recommendation from a real fellow human than the search engine.
Search is the mainstay of finding information on the internet, and it will continue to be. However, with the advent of the many social networking sites like Facebook, there is a paradigm shift in the virtual marketplace, as these social media networks influence the buying decision of the consumers. A convergence of social and search has become the base for the customers to discover and share information about your services and products.
As social media sites become the new hang-out joints, where customers converge to share their personal views and observations about anything under the sun, your SEO campaigns need to combine your search technology and tools with well planned social search strategies to influence the users.
Make no mistake, referral traffic is the best way to reach out and communicate with your target customer segment. Social Search Optimization is important because;
- Users trust their peers' opinions over advertising when making purchase decisions.
- Social networks most popular online activity ahead of personal email
- Social search optimisation opens up yet another avenue for internet marketers.
- Smaller businesses can position better and make the most gains from the social frontier.
- Social search campaign will meet the needs of your business as well as the goals of your users.
- You can understand your user needs which are critical to create intuitive social identities that keep your users coming back.
Well, the question now is - are you on it?
At OMLogic, we focus on getting the right crowd at the right place and the right time. We;
- Socialize your site with the users to optimize your site for all types of search
- Create and grow real and presentable social profiles at every social hub where your consumers are active
- Generate genuine content that is distributed to each and every relevant network
- Enable your site for maximum engagement with your users, at great ease
- Build the functionality for social sharing on your page
- Facilitate social syndication of your targeted content
- Offer and introduce contents to stakeholders manually
- Constantly monitor the activities and keep improving on them