What is Social Media Marketing?

But, why Social Media Marketing?

Well, if you are not already leveraging the power of SMM, you are most likely to belong to either of the following categories:

• You don't know what Social Media Marketing is
• You are not present to the opportunity of Social Media Marketing for your business
• You don't know how to create Social Media Marketing strategy and execute the same

Let's look at some of the real SMM success stories:

• Increasing the revenue: Dell made US$ 1 million using Twitter.
• Multiplying sales: MASI bicycles doubled sales in two years using blogging and podcasting to reach out.
• Building up the relevant community: American Express multiplied its user base 80 times in 11 months using Social Network.
• Customer service: How a COMCAST executive contacted a customer who tweeted about a bad experience in 20 minutes sitting in different corners of the globe.

Now, let's look at some of the questions, which you need to answer before you embark on your journey to realize the full potential of SMM for your business.

• What business objectives do you want to fulfil using Social Media Marketing?
• Who's your target audience and on which Social Media channels are they present?
• What is your strategy to reach out to them and what is the message you want to communicate to them?
• How do you measure and continuously optimize the ROI of your SMM campaigns?

Here is the Social Media Marketing framework, which will support you in answering the above questions.