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Online Marketing
Insights |
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Making Sense of Social Media Marketing
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Summary:
Social media marketing (SMM) seems to be the new buzzword in the marketing industry; every business wants to get in the game yet they seem to be grappling with the question of how to leverage its power for their business. Everyone seems to have an innovative definition for SMM. A simple, no frill definition should do it sufficient justice - “Leveraging the collective power of people accessing various social media networks for the purposes of marketing a product, service, business, person or concept”. |
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SEO: Is it Marketing or Technology? |
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Summary:
SEO industry is in a dire need to reinvent itself and become focused on achieving business results. As the search engines have become more sophisticated to delivering relevant information to the customer, SEO needs to transform into the marketing and art of making your website relevant to the search, and providing people with maximum pull to convert from visitors to Customers. |
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B2B Lead Generation: Convert Relevant Ad Clicks Smartly |
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Summary:
The tactics of generating leads using Pay-Per-Click Advertisement are significantly different for Business-to-Business (B2B) businesses. The decision-making process is considerably more methodical than in retail businesses and involves multiple people. The game involves reaching out to all the "relevant" people involved in decision-making and converting them at every stage till the prospects final decide to submit a query. This article lists, tried and tested guiding principles that you must keep in mind for successful business results. |
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