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New Delhi, India (Mar 18th, 2009):
OMLogic Consulting, one of India's leading online marketing companies launched OMShare, the first of its kind online platform from India for taking events and conferences global . Currently in its beta, OMShare is OMLogic's maiden initiative aimed at leveraging social media for providing outreach and visibility to global events & conferences.
OMShare has its basis in the idea that for every event if x number of people attend in person then there is always a large number who are not able to be physically present either because of time, distance, information or money. Can something be done to make the event available to those who couldn't attend it, is the question OMShare answers? Moreover, with every new conference or an event, there is a significant volume of content (in the form of key session takeaways, presentations, videos, photographs) that gets generated but mostly goes waste as it is not leveraged in the right manner.
OMShare is like an events promotion ecosystem which brings together event organizers, participants, bloggers, and industry professionals hence creating a win-win proposition for all the stakeholders of an event. Since its inception OMShare has covered some of India's leading events across various industry verticals and has received highly positive & encouraging feedback from the event organizers, participants and industry thought leaders.
Online event promotion is increasingly gaining importance as the most preferred media for all events worldwide. Online medium enables reaching out to a global audience highly cost effective and efficient as compared to the traditional mediums such as Television, Radio, Newspapers, Banners and Hoardings. In the current market scenario platforms such as OMShare provides an excellent opportunity for the event organizers to innovate in reaching out to relevant markets with their offerings, thus creating a better ROI.
OMShare was launched at the Surviving and Winning in a Downturn, an event organized by TiE New Delhi on January 30 th , 2009. The participants (including those who didn't attend in person) shared that it was a pleasant experience for them to have the key takeaways of the event made accessible post event. OMShare was successful in creating a buzz around the event providing Pre-event, During the Event and Post-event coverage.
The wealth of information and insights shared by the thought leaders from the industry such as Sanjeev Bikhchandani (CEO, Naukri.com), Mahendra Swarup (Chief Mentor, SITG), Alok Mittal (Canaan Partners) was of great value made available at OMShare, for the benefit of the participants and for those who could not physically commit their presence.
Speaking on the success of the event, Geetika Dayal (Executive Director, TiE New Delhi) said "Thanks OMLogic! Glad to know that OMShare worked out well for everyone concerned. I hope to see more of this happening at future events." Speaking on the successful launch of OMShare, Pradeep Chopra (Co-founder and Director, OMLogic) said "we are glad to be setting new examples of leveraging the power of Social Media in creating immense business value through innovative propositions". Pradeep also invited event organizers, bloggers and participants to share their views and suggestions and contribute to the growth of the initiative.
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Speaking on the blogging success and his experience of Co-creating The First from India, Online Platform for Taking Events Global, Paritosh Sharma, Social Media Marketing Evangelist, OMLogic Consulting said that "in this economic downturn, when events are taking a hit, hence the business networking, OMShare brings immense value by establishing an ecosystem for event organizers, delegates, bloggers and other stakeholders. I feel great to be a part of OMShare". |
About OMLogic Consulting:
OMLogic Consulting is India's leading online marketing company. It's unique and a holistic approach to online marketing ensures that its customers get the best possible returns on their online marketing investments. Unlike most other online marketing firms, OMLogic works with its customers as its partners and treats online marketing as a core and an integral part of its customer's business. It starts its customer engagement by first understanding its customer business thoroughly and then by creating a customized online marketing strategy.
If you are a passionate blogger and interested in covering global events & conferences, OMShare is interested in partnering with you.
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