Online Marketing Insights

‘Professionals create the Content – Amateurs consume it.’ Since the invention of the printing press hundreds of years ago until a decade back, this statement had defined how media functions. Be it books, newspaper, radio, film or television, one and all followed the same mantra. This basically resulted in a kind of monopoly that these [...]

So finally!!! Much awaited Facebook updates have been rolled out. We are pretty happy to see these in particular. It looks like that Facebook has taken some cue from Google+ & a little bit from Twitter. We are going to talk about all the latest features in ‘Keep It Simple Silly’ way. Users who have [...]

Addas for talking cricket now go digital thanks to social media experts like OMLogic. When cricket comes calling in India, even Bollywood hibernates to non-action for half a quarter. No big ticket releases are expected to come up for the duration of the Cricket World Cup 2011 which is being held in the subcontinent this [...]

Twitter Outwitter Well, it looks like the virtual space for micro blogging is literally getting cluttered, as many new players jump into the fray, for a show of one-upmanship in ‘blogosphere’. Many Twitter clones, wannabes as well as genuine competitors(so they say) like Plurk, Blauk, Qaiku and a lot others have surfaced, reminding Twitter that [...]

Content, as they say, is still king. Copy plays a stellar role in any social media marketing campaign. You may have the best social media strategy and incorporate them in your blogs, tweets, scraps and pretty much anything that is social; however, without the proper social copywriting or content writing strategy and technique, all will [...]

In today’s time, every business house, irrespective of size, is definitely looking at social networking channels to market itself. Initially, when social media sites came into being, the idea was to network, gossip, connect and share. They were nothing less than a revolution in communication and brought people closer. Marketers have discovered great potential in [...]

Twitter’s recent Ad crackdown alienating the developer community comes as no surprise. In fact, many industry watchers have seen it coming for some time now; it was just a matter of ‘when’. And well, as expected brickbats have started flying in thick and fast, especially from the developer community and third-party advertising networks like Ad.ly [...]

When I am talking about Social Media, particularly for the small businesses and for whom the time to invest in less and want to jump into social media quickly being on one or two social media site out of continuously growing social media tail, then I’d suggest them to try LinkedIn or Facebook, the truth [...]

I recently wrote an article on Social Media Marketing- Boon or a Bane, and this blog post follows up on that by offering a list of the best social media websites to start your business idea with. There are a great deal of social media sites on the internet, sometimes too many. Most of them [...]

“What the heck is this Social Media Marketing”? Since, I am into the Online Marketing Industry; I heard this statement hell lot of times from friends, relatives, colleagues and professionals working in different domains. Well, I am not considered to be a Social Media Guru nor an Online Marketing expert. I am just a common [...]