In today’s time, every business house, irrespective of size, is definitely looking at social networking channels to market itself. Initially, when social media sites came into being, the idea was to network, gossip, connect and share. They were nothing less than a revolution in communication and brought people closer.

Marketers have discovered great potential in these [...]

Imagine, you start your day sitting down with a cup of coffee… you search your company name online and the top result is someone slamming your company, your brand or you.
I am not kidding, it’s very possible that conversations about you and your company are taking place across the web on various social networks 24X7. [...]

When I am talking about Social Media, particularly for the small businesses and for whom the time to invest in less and want to jump into social media quickly being on one or two social media site out of continuously growing social media tail, then I’d suggest them to try LinkedIn or Facebook, the truth [...]

I recently wrote an article on Social Media Marketing- Boon or a Bane, and this blog post follows up on that by offering a list of the best social media websites to start your business idea with.
There are a great deal of social media sites on the internet, sometimes too many. Most of them are [...]

Everyone is talking about ‘Social Media’ these days. SMM is the buzzword in the town. Media is riding on the ‘Social Media’ boom to catch the eyeballs. Yet, most of us are grappling to leverage the ‘true’ value of Social Media Marketing. Isn’t that expected? Today, SMM is going through the journey, [...]

I just logged into my Facebook account and the first thing I saw was one of my college senior photographs of his vacation trip to Gomba Romoa.
I really liked the photographs and I went on to see all the photographs in the album. The point is I haven’t met this guy in last 10 years [...]

Given the proliferation of Social Media, your profile on Social and Professional networking sites deserves a significant attention. Globally, people are harnessing the power of social media for varied purposes – to attract customers, partners and talent are some of common objectives achieved through professional networking.
But, not everyone is equally successful in meeting [...]

LinkedIn Answers is one of the most powerful and under utilized Professional Networking tools available today. Here are my take on top 3 reasons to leverage LinkedIn Answers.
1. FREE Expert Advice: Obviously, the most common reason to use LinkedIn Answers is to get free advice. Almost contrary (you still need to put effort to ask [...]