Tag: SMM

Employees don’t choose work places; they choose bosses. If you don’t like your job, you can change it but what if you don’t like your boss? Well, you are officially doomed! Here are 11 types of bosses that you are likely to meet in your professional journey. The Workaholic Rihanna got inspired by him when…

Social media is one area of business where you don’t need to outspend your competitors in order to beat them. – Jeremy Waite Instead, you just need to outwit them in ways which benefit brands more creatively and seamlessly. That’s because mere engagement with your fans can never wholly suffice for community building. And when…

Sustainable transport initiatives have gained traction in recent years in developing cities. However, these types of initiatives often overlook what should be a key component in their planning – communication & management of public perception. The big question is: What will make people prefer public transport as a preferred mode of transport? For every social…

The Industry published an article recently asking people to stop saying “social media”: Is it when it is so ubiquitous that the entire internet has a social layer, imposing its paradigms on every piece of content? Is it when we treat it as a given that the internet should be used for interaction as much…

One of the perks of working in marketing and sales is that you get to attend a number of seminars and conferences – whether as participants or speakers. And, I have been lucky enough to do just that myself. However, what I witnessed at the Oriflame Directors Seminar in Agra recently was something I was…

Social Media is undoubtedly the latest kid on the block in the world of marketing. Today, the marketers know the edge it brings to the established brands as well as those in making. But, what does social media mean to those who are on the verge of starting their career? Do they really know about…

Human beings are social by nature. They have always lived socially since their existence. Common interests and relationships bind them together. This concept of living together is very much inherent to their nature. And, with the coming of social media sites, this idea has reached an all together new level. Social media has enabled all…

Content, as they say, is still king. Copy plays a stellar role in any social media marketing campaign. You may have the best social media strategy and incorporate them in your blogs, tweets, scraps and pretty much anything that is social; however, without the proper social copywriting or content writing strategy and technique, all will…