In today’s time, every business house, irrespective of size, is definitely looking at social networking channels to market itself. Initially, when social media sites came into being, the idea was to network, gossip, connect and share. They were nothing less than a revolution in communication and brought people closer.

Marketers have discovered great potential in these [...]

Imagine, you start your day sitting down with a cup of coffee… you search your company name online and the top result is someone slamming your company, your brand or you.
I am not kidding, it’s very possible that conversations about you and your company are taking place across the web on various social networks 24X7. [...]

When I am talking about Social Media, particularly for the small businesses and for whom the time to invest in less and want to jump into social media quickly being on one or two social media site out of continuously growing social media tail, then I’d suggest them to try LinkedIn or Facebook, the truth [...]

Being on Facebook is like being a citizen of third most populated country in the world. Well, don’t be surprised. If Facebook were a country it would have been the third most populated county in the world.
Personally I’ve become addicted to Facebook, and in particular with the Facebook Platform and the FanPages. I’ve spent hours [...]

“What the heck is this Social Media Marketing”?

Since, I am into the Online Marketing Industry; I heard this statement hell lot of times from friends, relatives, colleagues and professionals working in different domains.

Well, I am not considered to be a Social Media Guru nor an Online Marketing expert. I am just a common man [...]

YouTube has been a revolutionary invention in promoting your message through videos. It has been a one of its kind of digital communication tool to facilitate your message reach to your audience in a more absolute manner. You can find almost every video you are looking for on YouTube from science and history to astronomy. [...]

Discussion Forums have always been a great way of promoting a website and interacting with people. It becomes way easier for you to promote a website, business and or getting traffic to your website especially, when you become a good level participating member in the forums.
So, this post is specially about promoting your business through [...]

Everyone is talking about ‘Social Media’ these days. SMM is the buzzword in the town. Media is riding on the ‘Social Media’ boom to catch the eyeballs. Yet, most of us are grappling to leverage the ‘true’ value of Social Media Marketing. Isn’t that expected? Today, SMM is going through the journey, [...]

I just logged into my Facebook account and the first thing I saw was one of my college senior photographs of his vacation trip to Gomba Romoa.
I really liked the photographs and I went on to see all the photographs in the album. The point is I haven’t met this guy in last 10 years [...]

I recently blogged the annual global conference of IIT Alumni, PanIIT 2008. It was a 3 days event focused on innovation across various domains including Rural Transformation, Entrepreneurship, Technology, and Infrastructure etc.  With roughly 300 CEOs in the delegates and 6 parallel tracks of sessions, this conference offers unmatched depth and breath of experience across [...]