Online Marketing Insights

Human beings are social by nature. They have always lived socially since their existence. Common interests and relationships bind them together. This concept of living together is very much inherent to their nature. And, with the coming of social media sites, this idea has reached an all together new level. Social media has enabled all [...]

Content, as they say, is still king. Copy plays a stellar role in any social media marketing campaign. You may have the best social media strategy and incorporate them in your blogs, tweets, scraps and pretty much anything that is social; however, without the proper social copywriting or content writing strategy and technique, all will [...]

In today’s time, every business house, irrespective of size, is definitely looking at social networking channels to market itself. Initially, when social media sites came into being, the idea was to network, gossip, connect and share. They were nothing less than a revolution in communication and brought people closer. Marketers have discovered great potential in [...]

Imagine, you start your day sitting down with a cup of coffee… you search your company name online and the top result is someone slamming your company, your brand or you. I am not kidding, it’s very possible that conversations about you and your company are taking place across the web on various social networks [...]

When I am talking about Social Media, particularly for the small businesses and for whom the time to invest in less and want to jump into social media quickly being on one or two social media site out of continuously growing social media tail, then I’d suggest them to try LinkedIn or Facebook, the truth [...]

Being on Facebook is like being a citizen of third most populated country in the world. Well, don’t be surprised. If Facebook were a country it would have been the third most populated county in the world. Personally I’ve become addicted to Facebook, and in particular with the Facebook Platform and the FanPages. I’ve spent hours [...]

“What the heck is this Social Media Marketing”? Since, I am into the Online Marketing Industry; I heard this statement hell lot of times from friends, relatives, colleagues and professionals working in different domains. Well, I am not considered to be a Social Media Guru nor an Online Marketing expert. I am just a common [...]

YouTube has been a revolutionary invention in promoting your message through videos. It has been a one of its kind of digital communication tool to facilitate your message reach to your audience in a more absolute manner. You can find almost every video you are looking for on YouTube from science and history to astronomy. [...]

Discussion Forums have always been a great way of promoting a website and interacting with people. It becomes way easier for you to promote a website, business and or getting traffic to your website especially, when you become a good level participating member in the forums. So, this post is specially about promoting your business [...]

Everyone is talking about ‘Social Media’ these days. SMM is the buzzword in the town. Media is riding on the ‘Social Media’ boom to catch the eyeballs. Yet, most of us are grappling to leverage the ‘true’ value of Social Media Marketing. Isn’t that expected? Today, SMM is going through the journey, which SEO (Search [...]