Online Marketing Insights

To sustain Leadership in the market, companies have to keep on adding something new in their offerings. Same is the case with social networking giant Facebook. To sustain Leadership in the social networking arena & to maintain popularity among its userbase, Facebook is adding something new to its product line every other day. Recently, it [...]

So finally!!! Much awaited Facebook updates have been rolled out. We are pretty happy to see these in particular. It looks like that Facebook has taken some cue from Google+ & a little bit from Twitter. We are going to talk about all the latest features in ‘Keep It Simple Silly’ way. Users who have [...]

Content, as they say, is still king. Copy plays a stellar role in any social media marketing campaign. You may have the best social media strategy and incorporate them in your blogs, tweets, scraps and pretty much anything that is social; however, without the proper social copywriting or content writing strategy and technique, all will [...]

This is not my first write up on LinkedIn and its capabilities and utilities in a highly connected and networked world that we live in. However, in all my previous discourses, I emphasized and stressed on taking a holistic approach to effective marketing with LinkedIn.Unlike other social networking sites like Facebook, Twitter etc, LinkedIn not [...]

Social Media Marketing aids in Relationship selling Your company’s success depends on a good sales cycle format. The pattern of sales cycle differs from business to business. So then, what’s the key to expand a business? Nowadays the online platform has a large number of people connected with each other. With the arrival of social [...]

In today’s time, every business house, irrespective of size, is definitely looking at social networking channels to market itself. Initially, when social media sites came into being, the idea was to network, gossip, connect and share. They were nothing less than a revolution in communication and brought people closer. Marketers have discovered great potential in [...]

Social Bookmarking is still doubted by many marketers for its ability in supporting their Online Marketing campaigns. Marketers always tried escaping from the use and important of Social Bookmarking and often considered it as a time taking unnecessary activity. They would rather find investing their time on Facebook and Twitter neglecting usefulness of Social Bookmarking [...]

Imagine, you start your day sitting down with a cup of coffee… you search your company name online and the top result is someone slamming your company, your brand or you. I am not kidding, it’s very possible that conversations about you and your company are taking place across the web on various social networks [...]

When I am talking about Social Media, particularly for the small businesses and for whom the time to invest in less and want to jump into social media quickly being on one or two social media site out of continuously growing social media tail, then I’d suggest them to try LinkedIn or Facebook, the truth [...]

Being on Facebook is like being a citizen of third most populated country in the world. Well, don’t be surprised. If Facebook were a country it would have been the third most populated county in the world. Personally I’ve become addicted to Facebook, and in particular with the Facebook Platform and the FanPages. I’ve spent hours [...]