Tag: influencer marketing

2016 was the year of mobile experiences. It was the year when the visual experience online went video. Social platforms, brands and consumers evolved this year and completely changed the approach and methodology of human-bot interaction. The audiences were awestruck by every platform innovation and a large percentage of us took the lead to be…

We live and breathe influencer marketing so much so that we often forget that not everyone knows what it is! In the digital era, influencer marketing has a prominent spot in every marketer’s toolkit. But running an effective influencer program is both an art and a science. At its core, influencer marketing is about developing…