Tag: digital marketing

Our 6th trip to UPES, Dehradun. It’s been an incredible journey having seen the campus infrastructure, the faculty/staff mindset and the student potential change over the last 8 years. Located in the foothills of the grand state of Uttarakhand, it’s a beautiful location and an overall happy place! We went to the campus with one…

While Google acquired Fabric, Facebook replaced its old inbox with the web version of Messenger. Here’s what your favourite social media channels were upto the last week. Google acquires Fabric: Fabric will be joining the Google Developer Products Group and work directly with the Firebase team, another Google acquisition from just over two years ago. The two…

While Facebook added automatic subtitling for page videos, WhatsApp announced that it was phasing out compatibility with older phones. Here’s all that’s new in the social media world. WhatsApp stops working on older Android, iPhone, Windows 7 models: The instant messaging app has stopped working on older smartphones. Anyone using a smartphone running on Android…

If there is one word that has dominated the last 2 months and perhaps has become the theme for everything, it is Demonetization (a close second will be Trump). Everyone is grappling with uncertainty and a confused future. We don’t have all the answers but we have been evaluating the impact of demonetization on digital…

While Snapchat launched filter games, Twitter introduced 360 degree video live streaming. Here’s all that’s new in the social media world. Snapchat introduces filter games: Snapchat now allows users to play games without using their fingers. All they need to do is to look into the ‘Selfie Lens’ and play along. The new feature has…

2016 was the year of mobile experiences. It was the year when the visual experience online went video. Social platforms, brands and consumers evolved this year and completely changed the approach and methodology of human-bot interaction. The audiences were awestruck by every platform innovation and a large percentage of us took the lead to be…

While Facebook won our hearts by introducing LIVE Audio, Instagram spiced up the Stories game! Here’s what our favourite social media platforms were up to last week. Facebook launches LIVE Audio: Facebook announced Live Audio, a new option within its live video plugin to broadcast audio directly. It has been introduced for publishers who want…

A look at what our favourite social media platforms have been upto this week. Instagram adds ‘save post’ option: The photo-first app has added yet another exciting feature for its users. With its ‘save post’ or ‘bookmark’ feature, the app is becoming the new go to place for great ideas. Like someone’s post? Just bookmark…

Google embraces the world of emojis. Facebook, Twitter, YouTube and Microsoft join hands to fight for a common cause. Here’s what’s going on in the world of social media. Google goes public with its love for emoji: Just tweet an emoji to Google and it will show relevant search results. Google said that there were…

While Messenger took a step to become more fun and challenging, Twitter enabled ‘Moments’ on mobile. Here’s a weekly round-up from the world of social media. Messenger gets gamified: For 1 billion Messenger users, the platform just turned more fun! Users can now play games while conversing by just tapping a game controller icon and…

From crafting successful campaigns for one of the most awaited event of 2016 to creating the ‘Golden Magic’ for a re-launch of a premium make-up range, November has been truly eventful! Here is a brief glimpse of the month that was for us and our clients. TEDxDelhi TEDx Delhi focused on getting innovators, idea mavens…