Tag: app marketing

Whether your business is a small mom-and-pop or a multi-billion dollar corporate, digital marketing has become the norm for increasing the bottom line. But the problem that marketers face today can be aptly described in John Wanamaker’s words, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”…

How can we not learn from an app that is a virtual tsunami on the PlayStore? An app that generated a revenue of $4.9 million on the very first day and has 26 million daily active users in USA. Pokemon Go as we know is the new ‘viral’ thing today. The success isn’t limited to…