The Social World: A Weekly Round-Up

While WhatsApp tested real-time location sharing feature, Instagram was busy testing multi-photo album posts. Here’s a quick recap of what kept the major social media platforms busy in the week that was.

WhatsApp tests real-time location sharing: The latest update will allow users to share real-time location with a feature called Live Location Tracking. It will let you turn on sharing for a specific period of time (1, 2, or 5 minutes.) Alternatively, it can be enabled indefinitely. So the next time you get stuck in a crowded area, let Live Location Tracking come to your rescue! Read more here.

Instagram tests multi-photo album posts: This much awaited feature would soon be available to spice up your Insta game. The new update would allow you to pick and choose up to 10 photos from your camera roll to upload into a single album post. This would essentially help brands to maximize a post’s visual impact without spamming their follower’s feed. Excited about the feature? Read more about it here.

Instagram multi-photo album posts

Snapcode websites with Snapchat QR: Snapchat knows how to add its twist to everything. The real-time snap-it app is giving brands another way to connect with consumers where they are. Users can now create a snapcode that leads to a website or landing page. The snapcode can be created natively in the app by using the camera mode. The feature would surely prove to be an affordable alternative for brands to drive traffic to their website. Catch all the action here.

Facebook adds ‘Discover People’ feature: The ‘Discover People’ feature will allow users to befriend unknown people. One may use it for dating, building business connections and much more. Don’t see it in your app yet? Don’t worry, the feature would find you soon! Read more about it here.

Do let us know your thoughts about these latest developments in the comment box.

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