Comments on: Making Sense of SMM (Social Media Marketing) http://www.omlogic.com/blog/social-media-marketing/making-sense-of-smm-social-media-marketing/ Helping Businesses Go Global! Thu, 11 Mar 2010 14:56:23 +0000 http://wordpress.org/?v=2.6.3 By: Pradeep Chopra http://www.omlogic.com/blog/social-media-marketing/making-sense-of-smm-social-media-marketing/#comment-2065 Pradeep Chopra Wed, 26 Aug 2009 17:54:59 +0000 http://www.omlogic.com/blog/?p=149#comment-2065 Thanks Ben for dropping in and your kind words. Well said about ROI in SMM. Best wishes, Pradeep Thanks Ben for dropping in and your kind words. Well said about ROI in SMM.

Best wishes,
Pradeep

]]> By: Ben Moodie http://www.omlogic.com/blog/social-media-marketing/making-sense-of-smm-social-media-marketing/#comment-2057 Ben Moodie Tue, 18 Aug 2009 13:12:30 +0000 http://www.omlogic.com/blog/?p=149#comment-2057 I Love the "Hope Magical Results" comment! I used to work for that company (which hereafter and ever shall remain nameless). While I agree content is crucial in my experience engagement,engagement and more dogged engagement is the real key to SMM success. That's why I quit my former company and started my own...so I can focus on a few customers to acheive maximum results. You make excellent points however in that the actual ROI is subjective and depends on the approach. I would add measurable results also need to reflect the starting desired results or goals as well. It's not a cookie cutter business and everyone needs to be a little unique so a standard ROI formula seems impossible to me! I Love the “Hope Magical Results” comment! I used to work for that company (which hereafter and ever shall remain nameless).

While I agree content is crucial in my experience engagement,engagement and more dogged engagement is the real key to SMM success. That’s why I quit my former company and started my own…so I can focus on a few customers to acheive maximum results.

You make excellent points however in that the actual ROI is subjective and depends on the approach. I would add measurable results also need to reflect the starting desired results or goals as well.

It’s not a cookie cutter business and everyone needs to be a little unique so a standard ROI formula seems impossible to me!

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