E-commerce has lately become a keenly watched sector in India, especially with a handful of home-grown successful ventures being valued at billions of dollars. Likes of Sachin Bansal and Binny Bansal have inspired many of us to join the e-commerce league of India.
As easy as it seems, it isn’t one of the simpler businesses and definitely not the most lucrative one in the initial days. The business model involves an array of operations ranging from acquiring sellers, finding efficient logistic partners, raising funds and most importantly providing customer satisfaction without incurring losses. The game is tougher than it was way back in the 2000s when eBay, HomeShop18 and Yahoo Shopping were the only key players.
When Digital Markets Asia, asked our CEO, Mr. Kapil Gupta as to why he did not venture into e-commerce business model provided he has been in the digital industry for a decade now; he forged ahead to share his insight on this buzzing topic.
Read his take on the same here: http://www.digitalmarket.asia/2016/01/why-i-didnt-start-my-ecommerce-venture/