Online Marketing Insights

Human beings are social by nature. They have always lived socially since their existence. Common interests and relationships bind them together. This concept of living together is very much inherent to their nature. And, with the coming of social media sites, this idea has reached an all together new level. Social media has enabled all [...]

‘Professionals create the Content – Amateurs consume it.’ Since the invention of the printing press hundreds of years ago until a decade back, this statement had defined how media functions. Be it books, newspaper, radio, film or television, one and all followed the same mantra. This basically resulted in a kind of monopoly that these [...]

OMLogic is the social media partner for OMCAR 2012. The conference on social media being held in New Delhi on 13th January 2012 is a conclave aimed at talking about the scope of social media. Marketing in today’s times is incomplete without social media. But, the point is that how many businesses or brands actually [...]

Now this is what I call innovation. Facebook has just done something which seems inspired by Google+. It has introduced the concept of Google+ circles in the form of Smart Lists. It has introduced three main improvements, which it is claiming will change the way you interact with your friends. The three main improvements are [...]

To sustain Leadership in the market, companies have to keep on adding something new in their offerings. Same is the case with social networking giant Facebook. To sustain Leadership in the social networking arena & to maintain popularity among its userbase, Facebook is adding something new to its product line every other day. Recently, it [...]

So finally!!! Much awaited Facebook updates have been rolled out. We are pretty happy to see these in particular. It looks like that Facebook has taken some cue from Google+ & a little bit from Twitter. We are going to talk about all the latest features in ‘Keep It Simple Silly’ way. Users who have [...]

Just 15 minutes back, we noticed a sudden change in Facebook profiles. The differences which we noticed are: Images seems larger (As in Google+) And a ticker, which is showing all my friend’s & page’s live feeds in it. As you have already seen in some of the websites, blogs, and RSS feeds, Ticker is [...]

Addas for talking cricket now go digital thanks to social media experts like OMLogic. When cricket comes calling in India, even Bollywood hibernates to non-action for half a quarter. No big ticket releases are expected to come up for the duration of the Cricket World Cup 2011 which is being held in the subcontinent this [...]

Twitter Outwitter Well, it looks like the virtual space for micro blogging is literally getting cluttered, as many new players jump into the fray, for a show of one-upmanship in ‘blogosphere’. Many Twitter clones, wannabes as well as genuine competitors(so they say) like Plurk, Blauk, Qaiku and a lot others have surfaced, reminding Twitter that [...]

The online travel site aims to target a larger section of the netizens through strategic social media activities. Online travel company Yatra.com has partnered with OMLogic, an online and social media marketing company, to roll out strategic social media activities in order to reach out to a larger audience. With this new initiative, Yatra.com aims [...]