Online Marketing Insights

Do you know that your Google Adwords campaign’s ROI depends significantly on the Quality Score? The quality score not only influences the amount you pay for every Click in your campaign but also determines the number of Clicks your campaign will receive. However, the way the Ad Auction (Quality Score, Ad Rank, CPC, Ad Position [...]

For as long as I have been in the Online Marketing world in India, I have not been able to understand why no brand has been developed for any real estate builder using Online Marketing as the medium. It has always amazed me as to how sites like magicbricks.com, 99acres.com and others have so effectively [...]