Archive for Online Marketing

OMLogic’s SEM Success Story for a B2B Business in the Making

OMLogic News, Online Marketing on July 16th, 2008 1 Comment

Challenge Client was facing: In Nov 2007, a leading IT Services Company contacted OMLogic to support them in increasing the number of relevant leads they receive from Online Marketing efforts. From last 2 years they had been trying out various options to achieve this objective. They also outsourced online marketing to other digital advertising agencies. [...]

OMLogic’s Differentiated SEO Approach: Part 1

Online Marketing, SEO on May 27th, 2008 5 Comments

At OMLogic, we implement Online Marketing for our clients with a holistic approach. We strongly believe that for any business, whether a new one or an established one, online marketing only works when it is aligned with organization’s business objectives and is in sync with its fundamental marketing strategy. We start with a complete and [...]

The Power of Being Online – Voice of the Customer

Online Marketing on February 16th, 2008 Comments Off

Among various benefits internet offers to its users, “Voice of the customer” is one of the most powerful tools. The notion “Customer is the King” is absolute reality in the internet age. Let me share a recent real life incident in which I personally experienced the power of being online. Last year I bought a [...]

Careers in Online Marketing

Online Marketing on January 2nd, 2008 Comments Off

In 2007, OMLogic started OM Careers, a non-profit, online marketing careers community, dedicated to addressing the challenge of lack of skilled resources in the Online/Search marketing industry, and becoming a unique contact-point for everything you need to know about Online Marketing. On Jan 12, OM Careers is playing host to world’s first online marketing careers [...]