Archive for the 'Online Marketing' Category

ADAMO – How DELL is leveraging Design and spreading it through a Viral Marketing Campaign

Thursday, March 19th, 2009

What is ADAMO?
Well, you would have seen notebooks, laptops, Mac’s and I am sure just like me, you would be a huge fan who would have gasped on the Mac Book Air, when it was launched.
History repeats itself, just that in technology, we always better historical experiences
DELL’s ADAMO gives the whole proposition a whole new [...]


Demystifying Google Adwords Quality Score!

Thursday, March 12th, 2009

Do you know that your Google Adwords campaign’s ROI depends significantly on the Quality Score? The quality score not only influences the amount you pay for every Click in your campaign but also determines the number of Clicks your campaign will receive.
However, the way the Ad Auction (Quality Score, Ad Rank, CPC, Ad Position etc) [...]


Conference Blogging: A powerhouse waiting to be plugged!

Monday, January 12th, 2009

I recently blogged the annual global conference of IIT Alumni, PanIIT 2008. It was a 3 days event focused on innovation across various domains including Rural Transformation, Entrepreneurship, Technology, and Infrastructure etc.  With roughly 300 CEOs in the delegates and 6 parallel tracks of sessions, this conference offers unmatched depth and breath of experience across [...]


Online Marketing for Real Estate Industry in India

Wednesday, January 7th, 2009

For as long as I have been in the Online Marketing world in India, I have not been able to understand why no
brand has been developed for any real estate builder using Online Marketing as the medium.
It has always amazed me as to how sites like magicbricks.com, 99acres.com and others have so effectively used the [...]


Future of Internet in India (From the horse’s mouth @ TiEcon Delhi 2008)

Sunday, October 26th, 2008

Friday was the end of TiEcon Delhi 2008. Great sessions over the last 2 days were silverlined by this session on “Future of Internet”. We have seen some great speakers over the last couple of days, and this session was no different.
OMLogic Blogged the event live, and this is Kapil Gupta bringing the details to [...]


Meet OMLogic at the Next Conference

Wednesday, October 22nd, 2008

Since inception, OMLogic has been contributing to conferences worldwide in various forms: Online Marketing Partner, Blogging Partner or Speaker! Here is a list of some of the future conferences, where you can meet OMLogic founders:

TiEcon 2008 (Oct 22-24, 2008 | Delhi): OMLogic is the Online Marketing partner for this event. Using its [...]


Live Conference Blogging – Nothing short of running a Marathon!!

Wednesday, October 15th, 2008

Last month NASSCOM, a global trade body with over 1200 members companies, organized a conference, EMERGEOUT Conclave 2008, focusing on challenges faced by emerging companies in India. EMEREOUT Conclave 2008 was an extensively packed conference with variety of parallel sessions and presents more than 50 eminent speakers in a single day event!

OMLogic was the [...]


OMLogic’s SEM Success Story for a B2B Business in the Making

Wednesday, July 16th, 2008

Challenge Client was facing:
In Nov 2007, a leading IT Services Company contacted OMLogic to support them in increasing the number of relevant leads they receive from Online Marketing efforts. From last 2 years they had been trying out various options to achieve this objective. They also outsourced online marketing to other digital advertising agencies. As [...]


OMLogic’s Differentiated SEO Approach: Part 1

Tuesday, May 27th, 2008

At OMLogic, we implement Online Marketing for our clients with a holistic approach. We strongly believe that for any business, whether a new one or an established one, online marketing only works when it is aligned with organization’s business objectives and is in sync with its fundamental marketing strategy.
We start with a complete and thorough [...]


The Power of Being Online - Voice of the Customer

Saturday, February 16th, 2008

Among various benefits internet offers to its users, “Voice of the customer” is one of the most powerful tools. The notion “Customer is the King” is absolute reality in the internet age. Let me share a recent real life incident in which I personally experienced the power of being online.
Last year I bought a new [...]