Online Marketing Insights

Imagine, you start your day sitting down with a cup of coffee… you search your company name online and the top result is someone slamming your company, your brand or you. I am not kidding, it’s very possible that conversations about you and your company are taking place across the web on various social networks [...]

Twitter is a micro blogging tool, and if you have not heard about it yet, you are either living under a rock or never went online (Now’s a good time to subscribe-twit twit.) Twitter is a micro-blogging site that has millions of people writing what look like encrypted messages that combine #hashtags, @replies, text-speak and [...]

Discussion Forums have always been a great way of promoting a website and interacting with people. It becomes way easier for you to promote a website, business and or getting traffic to your website especially, when you become a good level participating member in the forums. So, this post is specially about promoting your business [...]

This post will provide an overview of how SMM can become an effective and an integral part of a business’ overall marketing strategy and is meant for people who have none to little Social Media Marketing experience and are exploring the use of Social Media for their businesses. We will also discuss various attributes of businesses that impact the social media strategies that might work for them.

I just logged into my Facebook account and the first thing I saw was one of my college senior photographs of his vacation trip to Gomba Romoa. I really liked the photographs and I went on to see all the photographs in the album. The point is I haven’t met this guy in last 10 [...]

After the astounding success of OMCAR 2008, OM Careers in Partnership with TiE New Delhi brings OMCAR 2009. While the theme for OMCAR 2008 was to empower Online Marketing professionals in their careers, OMCAR 2009 is going to be an Online Marketing Summit, which promises to empower businesses to grow by leveraging the power of [...]

What is ADAMO? Well, you would have seen notebooks, laptops, Mac’s and I am sure just like me, you would be a huge fan who would have gasped on the Mac Book Air, when it was launched. History repeats itself, just that in technology, we always better historical experiences DELL’s ADAMO gives the whole proposition [...]

Do you know that your Google Adwords campaign’s ROI depends significantly on the Quality Score? The quality score not only influences the amount you pay for every Click in your campaign but also determines the number of Clicks your campaign will receive. However, the way the Ad Auction (Quality Score, Ad Rank, CPC, Ad Position [...]

I recently blogged the annual global conference of IIT Alumni, PanIIT 2008. It was a 3 days event focused on innovation across various domains including Rural Transformation, Entrepreneurship, Technology, and Infrastructure etc.  With roughly 300 CEOs in the delegates and 6 parallel tracks of sessions, this conference offers unmatched depth and breath of experience across [...]

For as long as I have been in the Online Marketing world in India, I have not been able to understand why no brand has been developed for any real estate builder using Online Marketing as the medium. It has always amazed me as to how sites like magicbricks.com, 99acres.com and others have so effectively [...]