Archive for the 'Online Marketing' Category

Social Media Marketing aids in Relationship selling

Tuesday, June 22nd, 2010

Social Media Marketing aids in Relationship selling
Your company’s success depends on a good sales cycle format. The pattern of sales cycle differs from business to business. So then, what’s the key to expand a business? Nowadays the online platform has a large number of people connected with each other. With the arrival of social networking [...]


Volatile Online Marketing objectives

Tuesday, June 22nd, 2010

In today’s time, every business house, irrespective of size, is definitely looking at social networking channels to market itself. Initially, when social media sites came into being, the idea was to network, gossip, connect and share. They were nothing less than a revolution in communication and brought people closer.

Marketers have discovered great potential in these [...]


Twitter Cuts off Third-Party Ads

Friday, May 28th, 2010

Twitter’s recent Ad crackdown alienating the developer community comes as no surprise. In fact, many industry watchers have seen it coming for some time now; it was just a matter of ‘when’. And well, as expected brickbats have started flying in thick and fast, especially from the developer community and third-party advertising networks like Ad.ly [...]


Why you should care about Social Bookmarking

Wednesday, April 21st, 2010

Social Bookmarking is still doubted by many marketers for its ability in supporting their Online Marketing campaigns. Marketers always tried escaping from the use and important of Social Bookmarking and often considered it as a time taking unnecessary activity. They would rather find investing their time on Facebook and Twitter neglecting usefulness of Social Bookmarking [...]


Guide to Online Reputation Management

Wednesday, April 14th, 2010

Imagine, you start your day sitting down with a cup of coffee… you search your company name online and the top result is someone slamming your company, your brand or you.
I am not kidding, it’s very possible that conversations about you and your company are taking place across the web on various social networks 24X7. [...]


Twitter and Branding

Monday, November 23rd, 2009

Twitter is a micro blogging tool, and if you have not heard about it yet, you are either living under a rock or never went online (Now’s a good time to subscribe-twit twit.)
Twitter is a micro-blogging site that has millions of people writing what look like encrypted messages that combine #hashtags, @replies, text-speak and shortened [...]


Taking your Business to the Discussion Forums.

Monday, November 9th, 2009

Discussion Forums have always been a great way of promoting a website and interacting with people. It becomes way easier for you to promote a website, business and or getting traffic to your website especially, when you become a good level participating member in the forums.
So, this post is specially about promoting your business through [...]


How do I determine what Social Media Marketing Plan will work for my business?

Sunday, September 6th, 2009

This post will provide an overview of how SMM can become an effective and an integral part of a business’ overall marketing strategy and is meant for people who have none to little Social Media Marketing experience and are exploring the use of Social Media for their businesses. We will also discuss various attributes of businesses that impact the social media strategies that might work for them.


Facebook: An Open Space for Engagement

Tuesday, August 11th, 2009

I just logged into my Facebook account and the first thing I saw was one of my college senior photographs of his vacation trip to Gomba Romoa.
I really liked the photographs and I went on to see all the photographs in the album. The point is I haven’t met this guy in last 10 years [...]


OMCAR 2009 - Online Marketing Summit

Tuesday, May 19th, 2009

After the astounding success of OMCAR 2008, OM Careers in Partnership with TiE New Delhi brings OMCAR 2009. While the theme for OMCAR 2008 was to empower Online Marketing professionals in their careers, OMCAR 2009 is going to be an Online Marketing Summit, which promises to empower businesses to grow by leveraging the power of [...]