Online Marketing Insights

Be social! Because, if you are not, you are lagging behind! OMCAR 2012 explores this thought a little further! OMCAR 2012- a conference on social media with a difference will be held on 13th January 2012, in New Delhi. The conference aims to explore and discuss the scope of social media. OMCAR 2012 is a [...]

OMLogic is the social media partner for OMCAR 2012. The conference on social media being held in New Delhi on 13th January 2012 is a conclave aimed at talking about the scope of social media. Marketing in today’s times is incomplete without social media. But, the point is that how many businesses or brands actually [...]

Have you been to conferences where agencies come and showcase their portfolios in the name of talking about an agenda? Have you felt duped at the end of such a conference realizing that all you had gained from it is a handful of brochures and nothing else? Well, you would probably then better understand what [...]

Content, as they say, is still king. Copy plays a stellar role in any social media marketing campaign. You may have the best social media strategy and incorporate them in your blogs, tweets, scraps and pretty much anything that is social; however, without the proper social copywriting or content writing strategy and technique, all will [...]

OMLogic Consulting has recently launched an interactive & dynamic website, designed and developed with cutting edge technologies. It is a CMS (content management system) based website with rich interactive features that would enhance the company to reach out to its users, clients and community easily. The newly refurbished website is easy to use and more [...]

This is not my first write up on LinkedIn and its capabilities and utilities in a highly connected and networked world that we live in. However, in all my previous discourses, I emphasized and stressed on taking a holistic approach to effective marketing with LinkedIn.Unlike other social networking sites like Facebook, Twitter etc, LinkedIn not [...]

Social Media Marketing aids in Relationship selling Your company’s success depends on a good sales cycle format. The pattern of sales cycle differs from business to business. So then, what’s the key to expand a business? Nowadays the online platform has a large number of people connected with each other. With the arrival of social [...]

In today’s time, every business house, irrespective of size, is definitely looking at social networking channels to market itself. Initially, when social media sites came into being, the idea was to network, gossip, connect and share. They were nothing less than a revolution in communication and brought people closer. Marketers have discovered great potential in [...]

Twitter’s recent Ad crackdown alienating the developer community comes as no surprise. In fact, many industry watchers have seen it coming for some time now; it was just a matter of ‘when’. And well, as expected brickbats have started flying in thick and fast, especially from the developer community and third-party advertising networks like Ad.ly [...]

Social Bookmarking is still doubted by many marketers for its ability in supporting their Online Marketing campaigns. Marketers always tried escaping from the use and important of Social Bookmarking and often considered it as a time taking unnecessary activity. They would rather find investing their time on Facebook and Twitter neglecting usefulness of Social Bookmarking [...]