Call to boycott Cleartrip!

PR and the Buzz about Cleartrip

Cleartrip’s recent firing of BuzzPR is definitely justified; a PR agency misusing the data is abominable. Having said that, using this to get cheap publicity with their customers by telling them ‘how much they care’ is just as sad.

As an agency, I am very disappointed by Cleartrip’s actions. This Kejriwal like “Expose” needs to end. I am sure the PR agency will have sufficient examples of when the brand would have hidden something and would have sought the support from the same PR agency. Does that mean that the PR agency should now go out and expose everything they know?

I remember just 4 months back we were facing a large brand, which owed us lacs. I thought very hard and decided against taking a similar action. The brand only paid 50% of what was due and we accepted, moved on, albeit grudgingly.

I, as a responsible social media professional would like to call my fellow bloggers, social media professionals, tweeples and agency partners to boycott Cleartrip till they issue a public apology for their misconduct.

Would love to hear your thoughts.

Kapil Gupta

CEO, OMLogic

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8 thoughts on “Call to boycott Cleartrip!

  • Don’t get your logic of asking everyone to boycott Cleartrip for something they have done right.

    Cleartrip saw the misdeeds of their PR Agency and immediately fired them. Being from another branding agency, I would consider this as just the right time to build some customer support initiatives. If you call this cheap publicity, what should they have done? Stayed silent and waited for the backlash from the online world?

    • They should definitely have fired Buzz PR. I am fine with them reaching out to their customers and apologizing for the spammy messages. Going out in social media badmouthing their PR agency for cheap publicity is uncalled for.
      That’s my POV.

  • And what if cleartrip doesnt issue a warning?

  • there is nothing wrong in revealing bad things.. it will only help in making sure they or someone else wont commit the same mistake again.. whether it be the cleartrip or PR guys… nowadays businesses arent fair from the inside and they get along with it because they the unfair practices arent exposed to public..

    let them expose as a pornstar… it will only help the public

  • so Ramesh did you hoping to get a discount from Cleartrip or wanting to pitch for their business

  • I don’t think cleartrip has done anything wrong, as per their blogpost they even warned buzzpr (twice) before they went out exposing them. You don’t want to do business with them that is absolutely your call, but this chalta-hai attitude shouldn’t be accepted.


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