Author: OMLogic Team

Social Bookmarking is still doubted by many marketers for its ability in supporting their Online Marketing campaigns. Marketers always tried escaping from the use and importance of Social Bookmarking and often considered it as a time taking unnecessary activity. They would rather find investing their time on Facebook and Twitter, neglecting usefulness of Social Bookmarking sites. Guys, I am very serious about Social Bookmarking as an essential online marketing and link building tool

There are always some questions in the mind regarding Social Bookmarking, like…

  • How a Social Bookmarking can promote my site?
  • What are the correct ways of Bookmarking posts?
  • What are the best Social Bookmarking sites?
  • Is it possible to Bookmark all of my posts?

These questions are not new, I am often hit by these questions numerous times speaking to my clients, colleagues and friends. Whenever I talk about Online Marketing and Social Media Marketing contributing major portion of it, I don’t forget to explain them the importance of Social Bookmarking. Well, this article may help you find answers to these questions.

Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources and contents. In social bookmarking websites, users create and store bookmarks of their choice. These bookmarks can be viewed by others and that let them know about new services and latest concepts which are making news in the online world. For example del.icio.us, Digg, Furl, Reddit and Stumble Upon are some of the most popular social bookmarking websites.

Descriptions may be added to these bookmarks in the form of metadata helping other readers understand the content of the resource without first needing to download it for themselves.

Social bookmarking is a great way to direct visitors to your blog or site. First, you have to build a site that is worth reading. Build on your blog content, and make sure that these are up to date as well. Of course, everything in print must be interesting if you aimed at making online readers your regular visitors. Millions of people use these Social Bookmarking websites daily to search for information on various topics. Naturally, when it comes to promoting your site or the content, the idea of bookmarking is to post links back to your own website pages on these traffic heavy websites.

Social bookmarking is a not only a powerful tool but you must be careful and not to become a social bookmarking spammer. Social bookmarking spammer will find himself in trouble getting his account banned and in result negative reputation over the web.

A one way link is created to your site, everytime a website is bookmarked. Most social bookmarking websites have high page rank scores and are considered to be authority websites in the eyes of the search engines. Resulting in your bookmarks being indexed very quickly and the relevant back link will be added to your overall link count.

The best thing about Social Bookmarking is that you can always re-bookmark your website or an article with different titles and description. By doing so, you will figure out the best title that can gain the most attention and visitor to your website, which may ultimately convert all the traffic to sales.

Social bookmarking sites are becoming increasingly popular to use as an alternative to search engines. By submitting your content to these sites, internet users are able to find your information without having to visit to search engines. The concept of searching in a social bookmarking site is very similar searching in search engines. Tags are used as keywords for search engines, so that when a user is searching for information related to your content, your information will appear in the search results.

Since there hundreds of social bookmarking web sites, you probably want to be a little selective regarding your content to be submitted to. There are many sites offering news and resources in specific categories for e.g Health Ranker is best considered in resources related to health, fitness, and medicines. However, there are many sites offering content from large category to choose from.

Click here for the list of Social Bookmarking websites.

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Content, as they say, is still king. Copy plays a stellar role in any social media marketing campaign. You may have the best social media strategy and incorporate them in your blogs, tweets, scraps and pretty much anything that is social; however, without the proper social copywriting or content writing strategy and technique, all will be lost. Your entire effort will go into vain.

You need to woo your targeted customer with a well crafted user-centric approach that would lead to an effective two-way communication.

Well, there are few questions that need answers before any SMM campaign. And you need to get them right, if you want your campaign to be a roaring success

It is decision time now.

So, what do you want?

The first question you need to answer.

Is it just traffic? Creating a buzz? Aiming for a higher rank in the search engines? Selling a product? Promoting something? Looking for long-term brand loyalty? Enhancing your reputation? And the list goes…

You need to be crystal clear about what you really want with your social media campaign. Once you have a definitive answer to what you want, you can pass on to the next question.

Who do you want (to target)?

This is as crucial as the first question.   You need to know the specific and precise segment of demography, the right people to target your campaign.  So, what are the different sets of customers that you want to address? Do you want to confine your social media marketing campaign to just your old customer segment? Are you looking to expand your reach from the target you already have?

Think over it and get the answers right. Don’t rue over things at hindsight; it is no use crying over spilt milk. Go ahead only when you are bang on target. You can’t afford hits that miss. Period.

And then it finally comes to the “How to” question.

Once you get the ‘What’ and the “Who” right, you enter the most critical phase that can make or mar your campaign.  You have a plethora of choices and you have to get it right.

Tweets? Blogs? Articles? Whitepapers? Newsletters? Case Studies? Research& Reports? Press Releases? Content Placement? Link Bait? Buzz Content?

So, how will it be???

The answers can make all the difference (to your Social Media Campaign). Please tweet me @Robin_Goel, if you find anything more useful to make this post more interesting.

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This is not my first write up on LinkedIn and its capabilities and utilities in a highly connected and networked world that we live in. However, in all my previous discourses, I emphasized and stressed on taking a holistic approach to effective marketing with LinkedIn.Unlike other social networking sites like Facebook, Twitter etc, LinkedIn not only allows you to share images, videos, links and status updates, it provides you an added opportunity to market yourself. LinkedIn is a tool for “Personal Branding” (as is often understood in the industry circles); but I’d rather call it “Self Networking”. LinkedIn is one of the few professional networking sites that have stood the test of time, reputation intact, giving users a strong networking experience with its usability and capability. The rate at which people are signing up for the LinkedIn on a daily basis cannot be overlooked. The heavy rush to join the LinkedIn bandwagon is reason enough for you to join the networking site. In fact, you can find everyone, from Industry leaders, CEOs and CXOs to colleagues, and past employees on LinkedIn. Well, if you aren’t on LinkedIn now, you don’t have to wait for long; I guarantee you a request coming your way in a very short time.

LinkedIn is a powerful networking tool that gives you options to add new connections, share information, recruit people, gain knowledge, seek opinions etc. You can recommend your colleagues and past employees for jobs and seek their support in your professional life too. As a matter of fact, LinkedIn is an apt platform that provides you opportunities to showcase your professional background, skills and knowledge, with solid references and accreditations of your work (by employers, peers and colleagues). LinkedIn not only brings you closer to the industry and market, it enhances and adds value to your profile, and plays a big role in carving a niche for yourself in the domain.
In today’s competitive business scenario, companies are always on the lookout for highly skilled and talented professionals. You never know the number of people who are interested in you, keeping a close eye on the latest developments in your professional front. There is no better platform than LinkedIn to checkout and search people for hire/contract. Activities on LinkedIn like networking, offering tips & suggestions, feedbacks, answering queries and knowledge sharing are highly regarded and given due importance. In fact, people join LinkedIn with the idea of connecting, and striking up professional relationships, with people from diverse groups, backgrounds and networks.

Of course, networking is not the sole purpose and reason to join LinkedIn; it has many other beneficial features too. LinkedIn provides you with multiple utilities from marketing your brand, customer handling and corporate communication to lead generation and most importantly ‘Online Reputation Management’. However, the unique feature of LinkedIn lies in discovering the hidden connections between the network and the real world.

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Social Media Marketing aids in Relationship selling

Your company’s success depends on a good sales cycle format. The pattern of sales cycle differs from business to business. So then, what’s the key to expand a business? Nowadays the online platform has a large number of people connected with each other. With the arrival of social networking sites like Facebook, Twitter, Myspace, LinkedIn; the distance factor has almost vanished and people can stay connected quite easily. A traditional sales cycle looks something like this:

It is very important to use social media platform wisely to get effective results. Here are some important aspects of social media marketing.

  1. Listen

With the presence of such large audiences, one needs to observe and take steps accordingly. Like,

  1. Industry segmentation

Deciding the right audience is the most difficult part and also the industry which one would like to target to convey their message.

  1. Age group

Age group is an important aspect to be kept in mind to ensure that the message reaches the right audience.

  1. Area bifurcation

Which country are you targeting? And can you find the audience of that particular country in that particular platform?

  1. Engage

There must be a two-way conversation to build a good relationship with the person. Now engaging does not mean selling forcefully. It is very important to establish a communication channel. Social media is everywhere and one can stay connected & can even use their mobile phones to access these sites. Certain points you should keep in mind:

  1. Establish a valuable conversation
  2. Share meaningful stuff
  3. Use Photos/audios/videos, as it proves to be very effective
  4. Follow people with a good valid reason
  1. Respond

To create online presence is not difficult. What is more important is ‘how you react?’ Because when you respond in a right way, the cycle starts again! As displayed below:

How can we add Social media marketing in the Sales cycle?

Social Media

Lead Generation is a crucial part of a business. There are many ways to generate leads. Social media marketing can provide a lot of support in generating these leads. Every networking platform has its own uniqueness; it depends on how you use that platform to engage with your audiences.

To retain a client is always a challenge and there are number of ways that you acquire to maintain a good relationship. When you use social networking platform, it becomes quite easy to keep in touch every now & then without any hassle.

Things not to forget

  1. Say no to SPAM!

Sending links of your company can result in you being labeled a SPAMMER. It does a lot of damage to your reputation; your account may even get banned.

  1. Selling forcefully – not the right way.
  2. Engage a dialogue with the audience to the maximum extend.
  3. Be careful while sending out your marketing messages; revise it twice/thrice to avoid any negative feedbacks.

How can SMM agencies act as an agent?

In order to execute & regulate Social Media Marketing campaigns, one needs an expert in the segment. Experts who can analyze the current state of the company’s branding / reputation in the online world, assess their online reputation and, choose the right techniques to build the company’s branding and reputation.

Key aspects of SMM:

» Customer’s Business Model and Business Objectives
» Competitive Landscape
» Customer Segmentation
» Marketing Communication and Messaging
» Current Online Presence and SEO Compliance
» PPC Audit (if running)
» Conversion Analysis

» Measurability
» Website User Experience

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In today’s time, every business house, irrespective of size, is definitely looking at social networking channels to market itself. Initially, when social media sites came into being, the idea was to network, gossip, connect and share. They were nothing less than a revolution in communication and brought people closer.

Marketers have discovered great potential in these social media sites and online tools in terms of generating leads, creating a strong brand presence and reaching a large segment of the market. Recently, I got a call from a friend who lives in small village in India. He asked me to create a Facebook Page and a Twitter account for his shop where he sells mobile phones. Well, I am not promoting his shop on this blog, but his request took me by surprise, considering there is hardly any internet connectivity in the village. Heck, this guy didn’t even have a mail id, so why would he ask me for such a favour? His plan was that whenever his village is blessed with broadband connectivity, people will find his shop if they google the village name or if they join relevant friends on social networks.

Earlier, when marketers promoted their website, seeing themselves on the first page of search was their only goal. Then, in addition to that, came content ads and search ads for lead generation. I am sure by now, you are clear about what Social Media can offer to marketers, it’s potential in generating huge relevant traffic, branding, customer feedback, larger market share and, of course, leads and business opportunities. I have seen many marketers focused on creating brand presence even before launching their website. Although very channel and idea has its own useful period, in the current scenario, the usefulness of social media marketing cannot be decoupled from the overall marketing objective.

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Twitter’s recent Ad crackdown alienating the developer community comes as no surprise. In fact, many industry watchers have seen it coming for some time now; it was just a matter of ‘when’. And well, as expected brickbats have started flying in thick and fast, especially from the developer community and third-party advertising networks like Ad.ly and 140 Proof who will be cut deep by this move of Twitter.

Twitter on its part is doing all it can to make the “updated terms of service for developers” where no third-party advertising networks and developers can insert ads into a user’s stream, very reasonable. In the words of Dick Costolo, Twitter’s COO, the decision is to “preserve the unique user experience Twitter has created” and ensure the “long-term health and value of the platform.” Well, how far are these sincere remains to be seen, if one goes by the recent developments in Twitter.

Twitter had launched its own official Twitter clients a few weeks back, and now the prohibition barring ads developers from using the most obvious way of monetizing unofficial clients is not merely a co-incidence. Developers have no choice other than showing ads outside of the stream as they can no longer insert ads into the user’s streams. So, the stream, a ‘cash cow’ for most developers who have hitched their wagon on Twitter, is out of bound now for advertisers other than Twitter itself.

It is great news for Twitter; however it doesn’t definitely bode well for the 3rd party network developers. Twitter has in fact pulled on a fast one (on the developers), this time round.

This decision of Twitter would undercut and destroy many businesses that have been created and developed on Twitter. Well, the coming days would be interesting. Let’s watch!

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Social Bookmarking is still doubted by many marketers for its ability in supporting their Online Marketing campaigns. Marketers always tried escaping from the use and important of Social Bookmarking and often considered it as a time taking unnecessary activity. They would rather find investing their time on Facebook and Twitter neglecting usefulness of Social Bookmarking sites. Guys, I am very serious about Social Bookmarking as an essential online marketing and link building tool

There are always some questions in the mind regarding Social Bookmarking, like…

  • How a Social Bookmarking can promote my site?
  • What are the correct ways of Bookmarking posts?
  • What are the best Social Bookmarking sites?
  • Is it possible to Bookmark all of my posts?

These questions are not new, I often hit by these questions numerous times speaking to my clients, colleagues and friends. Whenever I talk about Online Marketing and Social Media Marketing contributing major portion of it, I don’t forget to explain them the importance of Social Bookmarking. Well, this article may help you find answers to these questions.

Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources and contents. In social bookmarking websites, users create and store bookmarks of their choice. These bookmarks can be viewed by others and that let them know about new services and latest concepts which are making news in the online world. For example del.icio.us, Digg, Furl, Reddit and Stumble Upon are some of the most popular social bookmarking websites.

Descriptions may be added to these bookmarks in the form of metadata helping other readers understand the content of the resource without first needing to download it for themselves.

Social bookmarking is a great way to direct visitors to your blog or site. First, you have to build a site that is worth reading. Build on your blog content, and make sure that these are up to date as well. Of course, everything in print must be interesting if you aimed at making online readers your regular visitors. Millions of people use these Social Bookmarking websites daily to search for information on various topics. Naturally, when it comes to promoting your site or the content, the idea of bookmarking is to post links back to your own website pages on these traffic heavy websites.

Social bookmarking is a not only a powerful tool but you must be careful and not to become a social bookmarking spammer. Social bookmarking spammer will find himself in trouble getting his account banned and in result negative reputation over the web.

A one way link is created to your site, everytime a website is bookmarked. Most social bookmarking websites have high page rank scores and are considered to be authority websites in the eyes of the search engines. Resulting in your bookmarks being indexed very quickly and the relevant back link will be added to your overall link count.

The best thing about Social Bookmarking is that you can always re-bookmark your website or an article with different titles and description. By doing so, you will figure out the best title that can gain the most attention and visitor to your website, which may ultimately convert all the traffic to sales.

Social bookmarking sites are becoming increasingly popular to use as an alternative to search engines. By submitting your content to these sites, internet users are able to find your information without having to visit to search engines. The concept of searching in a social bookmarking site is very similar searching in search engines. Tags are used as keywords for search engines, so that when a user is searching for information related to your content, your information will appear in the search results.

Since there hundreds of social bookmarking web sites, you probably want to be a little selective regarding your content to be submitted to. There are many sites offering news and resources in specific categories for e.g Health Ranker is best considered in resources related to health, fitness, and medicines. However, there are many sites offering content from large category to choose from.

Click here for the list of Social Bookmarking websites.

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Imagine, you start your day sitting down with a cup of coffee… you search your company name online and the top result is someone slamming your company, your brand or you.

I am not kidding, it’s very possible that conversations about you and your company are taking place across the web on various social networks 24X7. A single negative feedback can cost you millions. Hard to believe? Look for Dominos or America online. That’s a pretty big reason to worry, when your customer determines your success.

They say, with power comes responsibility. In the case of social media, prosperity brings threats to businesses. You have to be on your toes while running an inbound marketing campaign, as you don’t want to miss any of the conversations online about your products or even about yourself.

Now, let’s get to the source of the problem and some precautionary steps:

Why you should care about ORM?

1. Your customers are online taking keen interest in your deliverables.

2. Several positive reviews bring more sales prospects while a single negative review will bring down your actual sales.

3. Your competitors are more interested in you than you yourself.

4. People miffed with you (for no reason, maybe) are online.

5. Future of your company in online.

What actually happens Online?

1. A dissatisfied customer posts a review about your products or service on social media sites like YouTube, Twitter, Facebook and the result shows in the first page of Google overnight.

2. A single review is enough to start a conversation and that will be enough to give you a headache.

3. Your competitors will see this little conversation as a Golden Opportunity to take the discussion to the next level, making matters worse.

4. Non-response to a query seeking necessary information about your products makes you a picture of poor marketing and customer service.

5. Your past employee, frustrated at your policies / remuneration is enough to cause turbulence in your business and brand image.

6. False information and misrepresentation about your products and service.

Key to Manage Online Reputation:

The above are some of the major causes of a sullied online reputation. But hey, for every problem, there is a solution out there. Online reputation can be protected by just being cautious, alert and following some necessary steps:

1. Create a sound social media plan for your business to be present on major social networks where your customers are online.

2. Maintain consistency throughout all social networks where you are present; with same level of information and services you provide.

3. Don’t overlook the importance of SEO as it helps improve your page ranking and makes your site rank well on various keywords.

4. Don’t run away from discussions. Instead, enter the discussion and try to get the issue resolved by offering active customer services.

5. Maintain a corporate blog and share useful insights about your company, services, and achievements, even social and corporate events. This allows people to get to know you better, builds loyalty and diminishes animosity and scepticism. Sun Microsystem’s CEO blog

6. Don’t just advertise about your products and services. Offer the opportunity of reviewing and rating your products to your fans, friends and internet users. Starbucks did it right with “My Starbucks Idea.”

7. Twitter and Facebook are great platforms for building a community around your product or brand. It makes it a lot easier for people to discuss and find information about you by just visiting your profile or page, best example being, Zappos

8. Listen to customer feedback and act accordingly. Thank the customer for his positive feedback and get the problem resolved if he has a negative feedback.

9. Don’t hesitate to promote your content through Videos, Images, Blogs, PPT and PDFs on various social media sites like YouTube, Flickr, Slideshare, Scribd etc.

10. Don’t enter a war of words, if someone presents false information about you or your brand to promote negativity. Instead, calmly ask him to remove his comment or, get into the legal action if you are sure about his intent.

11. Come up with better customer support service and offer rewards through contests and gift coupons. Contests and promotions are an equally important aspect of inbound marketing as they are of outbound. Eg Dell offering discount coupons on Twitter.

12. Ask your employees to blog about their learning and achievements while working with the company as customers are always keen to know the company from inside.

13. Treat your customers as a part of your company; you cannot survive without them. Enter into some social cause and invite other members to lend a helping hand…Like Aircel with their initiative “Save our Tiger”.

Tools to monitor online reputation

1. Google alerts and Yahoo alerts can be used to track conversations happening around your brand online.This tracked information is supplied to you based on your targeted company keywords through email.

2. Sometimes the most important conversations don’t happen on blogs. Forums and message boards can also host conversations about your brand and you’d never know about it. Boardtracker makes your work easier with providing conversations happening on forums around your product or brand.

3. Technorati is the leading blog search engine indexing millions of blog posts in real time. It also tracks the authority, influence and popularity of blogs.

4. Monittor and Twitter Search can track conversations happening on twitter about your company.

5. Social Mention – A social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services and even more, with user sentiment and tonality of discussions.

6. You can use paid tools such as Reputation Defender, Trackur etc to monitor your presence online.

Maintaining Online Reputation is not a tough task, it is a bit challenging though. Being active, with smart marketing skills will do the business for you. However, don’t expect to move mountains in a day. Instead, give yourself some time, and expect better results in a longer period.

“Because a negative message is more viral than the positive one”

We understand what it takes to manage online reputation while everyone is on a mission to move you out of the playground. If you are worried about managing your online reputation, whether as a company, campaign or as a celebrity, get in touch with us and make yourself ‘authentic’ in the eyes of people.

Mail us at info@omlogic.com or join us on Facebook

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When I am talking about Social Media, particularly for the small businesses and for whom the time to invest in less and want to jump into social media quickly being on one or two social media site out of continuously growing social media tail, then I’d suggest them to try LinkedIn or Facebook, the truth is if I had to pick just one, LinkedIn would definitely comes first and I’d have a solid reason of recommending it.

Let me tell you why?

LinkedIn is one of the site that has different demographics than Facebook, MySpace, Twitter and other social networking sites. LinkedIn is a site that trends to get brushed aside in shiny and flashy world of Social Media. LinkedIn is a place to sit and realize it’s more than just another place to add friends and share photographs. Very little layout control, minimal advertising and organized like an address book.

LinkedIn is a social networking site for professional and business- oriented relationships. It instead helps you discover inside connections to recommend Job candidates, business partners, employees and Industry experts.

The first thing you should care about is creating a searchable public profile in LinkedIn. This Article will help you create LinkedIn account and get quality traffic to your site both from LinkedIn and Search Engines.

LinkedIn strengthens and extends your existing network of trusted contacts by using “Build your Network” feature. The purpose is to contact people on your email address book and letting them know that you’ve arrived on LinkedIn. Once you completed inviting people to join you on LinkedIn, ask your staffs, employees, friends or colleagues at work to join LinkedIn and put links to your site on their profile. Ask them to use keywords liberally in their profile, thinking of it as an SEO page. Such that your LinkedIn profile may land business directly from the contacts you’ll make on the site.

LinkedIn is no doubt a powerful social media marketing tool. By using LinkedIn, you’ll have an option to promote your content through integrating Blog, Videos and PowerPoint Presentations. Use LinkedIn for recommending people for their work, sending messages to your connections regarding Job Openings etc.

Join the relevant groups; participating in discussions always brings prosperity to your business. LinkedIn Answers is a great way of getting your query responded by people in your network and also gives an opportunity to help your connection by answering their questions.

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Being on Facebook is like being a citizen of third most populated country in the world. Well, don’t be surprised. If Facebook were a country it would have been the third most populated county in the world.

Personally I’ve become addicted to Facebook, and in particular with the Facebook Platform and the FanPages. I’ve spent hours upon hours experimenting with new ways it provides to connect and communicate, I’ve created several successful fan pages and communities for my clients and in this article i’ll try to explain how to use Facebook to make a big impact on your business, and why it’s substantially different than any other social network that’s come before.

There are two primary ways for companies to market on Facebook. The first is through Facebook Groups and the second is through Facebook Pages. Groups are more focused on bringing together groups of people who share common interests, whereas pages are places where users can interact around and with a particular brand or product. They share their opinion about you, your products or get in touch with you through your page.

Because Facebook pages are typically the best option for organizations to promote themselves on Facebook, I will focus on Facebook pages throughout this article.

Creating your Facebook Business page:

  1. Creating your genuine Facebook profile would always be the first step to being successful on Facebook.
  2. Create your Facebook business page with your Organization name or specific product where you want your fans to engage or share their views. Keep in mind Facebook is not a selling platform, it will always be a risky decision experimenting it.
  3. Clearly define the objective behind creating the page, your objectives should always have a goal to develop a community through interaction with the public.
  4. Your page must give a social look from the first impression; avoid limiting it to boundaries and certain users. However, relevancy is always an important criterion.
  5. Make full use of Photos, videos etc. to make your page look more interactive.
  6. Make a custom landing page for users; don’t make them fall directly on your page wall without providing them the clear idea behind your initiative. You can create custom tabs with the help of Static FBML language.
  7. Make your page active by posting Atleast one update daily. Don’t post long and 2 many updates in a particular day; fans may get distracted with your updates popping up everytime when they log in.
  8. Make it a habit of responding to the fans comment or their posts on your wall. They will get the return out of their participation as they will not feel isolated and left out.
  9. Applications are the best way to promote your content available on the web, you can find many applications advantageous to your page.
  10. Contests and Promotions always generate lot of engagement among community members so don’t miss the opportunity to offer some rewards to your fans. You can send a message to all of the fans of your page with a special promo code for a freebie or invitation to an exclusive event. Then, use the Wall or Notes section to publicize the winner of the promotion.
  11. Get more fans to your page by running Facebook ads. It is tough to get the large fans without using Ads.

The most successful business pages (if you measure success by the number of fans and level of interaction) are those that foster and encourage user’s comments and reply to those comments sincerely whether they are positive or negative. So, in conclusion, don’t hesitate to go out and join the community, interact with your customers, and most importantly, listen to what they are saying about you, your organization, and your competitors.

If you like to harness the power of Social Media and want to make a strong brand presence on Facebook and other Social Media networks, please feel free to drop us a mail at info@omlogic.com.

Click here to connect me on Facebook.

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I recently wrote an article on Social Media Marketing- Boon or a Bane, and this blog post follows up on that by offering a list of the best social media websites to start your business idea with.

There are a great deal of social media sites on the internet, sometimes too many. Most of them are dormant and are no longer active, largely because they were poorly marketed and hence, never had an active community of users in the first place. They are riddled with spam or are so ill-promoted that they’ll never attract a critical mass of viewers or social media users.

The first and foremost problem that business faces is taking the first step, it means, where to start from. You want something that sends prospects and traffic while branding your website or business. Here’s a list of some of them. However, it may depend upon the location as well but are mostly used to promote the idea globally.

Best Social Media Websites

1. Facebook: Was initially intended for college students — it branched out, and now allows everyone membership and has more than 400 million active users. It facilitates community building to brand engagement through fan page and groups. If you are not on Facebook, you’re not considered to be in social media.

2. Twitter: Twitter is a unique service that enables users to set a status message relating to what they’re doing, which can be read by connected friends. By keeping track of the status of others, it’s possible to learn about current trends that friends have already learned about. Twitter is the hottest topic is the social media along with Facebook.

3. YouTube: YouTube is arguably the third most visit website and largest video site on the Web today. Hundreds of thousands of videos are available here – movies, TV shows, and tons of homemade videos.

4. Flickr: In terms of popularity, audience, and features Flickr is still the top photo sharing sites, used by varied types of users. Despite the limitation in storage capacity for free account, many users continue to use Flickr as their top photo sharing site. Flickr users continue to grow everyday. Many large businesses promote their products through images on Flickr.

5. MySpace: MySpace is the most popular social networking website and, according to Alexa, the eleventh most visited website on the Internet today. With over 200 million user accounts, MySpace has become well-traversed by Netizens of all ages, genders, and other demographics. In addition to connecting to existing friends and relatives, the social networking website has also become a means for networking.

6. Hi5: Hi5 is another popular social networking website with over 70 million members around the world. As stated by Hi5 Networks, this service allows members to find friends and content by providing “a platform for established artists, underground talent, and everyday people to all gain prominence amongst a worldwide audience.”

7. LinkedIn: A business-oriented social network, members invite people to be “connections” instead of “friends.” Linkedin is a contact management system as well as a social network, and has a question-and-answer section similar to Yahoo! Answers.


8. Friendster: Prior to the inception of MySpace, Friendster was considered the top social networking website. Friendster has since lost traction to MySpace and Facebook and has more recently faced the same difficulty from competitor Hi5. Friendster’s primary focus is helping people to connect with friends, family, classmates, and persons sharing similar interests.

9. Orkut: Orkut is an Internet social networking service run by Google and named after its creator, Google employee Orkut Büyükkökten. It claims to be designed to help users meet new friends and maintain existing relationships. Now has a membership of 65+ million.

10. Stumble Upon: A social network and browser toolbar which allows users to channel surf the internet. Technically not 100% a social news site, although users can submit web pages to be rated by other users. A great way to get website promoted. The site was bought by eBay for $75 million in May 2007.

Social media remains a cost effective way for many businesses to reach out to customers. Because of your small size, you can create more targeted, more manageable online communities that convert both online and off. The trick to tackling social media is not to be everywhere, but to instead be everywhere your customers are.

One thing’s for sure: social networking is here to stay. Most businesses will need to know how to use it. I’d like to know your business experiences with social networking sites. Email me at robingoel.smm@gmail.com. Or send me a Tweet!

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“What the heck is this Social Media Marketing”?

Since, I am into the Online Marketing Industry; I heard this statement hell lot of times from friends, relatives, colleagues and professionals working in different domains.

Well, I am not considered to be a Social Media Guru nor an Online Marketing expert. I am just a common man who takes lot of interest in stuffs going around Social Media or in online world. There are so many blogs and articles written on Social Media that a common and simple man can get confused and would feel that it is not that easy to get into it.

Social Media has become a trend and every human being from school going student to 60 yrs old Businessman wants to get a taste of it. It itself created a lot of business opportunities to everyone. Social Media marketing brought people closer and business activities became more transparent than in any other form of marketing. Along with the prosperity it also brought lot of threats to the business as now you should expect your customers to be smarter than ever. They are closely monitoring you are your activities that a small mistake could turn into a blunder; take the case of Dominos Pizza, where two fools with a stupid idea destroyed the 50 years old reputation of the company in just 2 days with the help of just a 3 minute video clip posted on YouTube. This is the power of Social Media Marketing.

Social Media is a medium of communication in a more informal way and to make most out of it is really a challenge. Things are changing so fast in Social Media that you hardly get notice of it and so you lose advantage over your competitors. Social Media has brought the customers and producers closer with an always invite to competition. So, think and think again before entering into Social Media.

Feel free to know more about us and our services, contact us at:

info@omlogic.com or visit us at www.omlogic.com

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