For as long as I have been in the Online Marketing world in India, I have not been able to understand why no
brand has been developed for any real estate builder using Online Marketing as the medium.
It has always amazed me as to how sites like magicbricks.com, 99acres.com and others have so effectively used the web, but most of the actual home producers have done little more than develop a well designed but poorly functioning web-portals, which drives some traffic and helps develop no brand. Some are starting to be more proactive, but there is still a long way to go.
Then I came across a visionary company in real estate, which is coming up with a brand new development 35 minutes from Gurgaon. The company is a visionary in terms of the product it is offering (called as Gulmohar Woods), very attractively priced to cater to the working Indian class. The company is a visionary in terms of its understanding of the environment, and development of an ecologically balanced way of life (pollution free, very close to the nature) and the company is definitely a visionary in terms of its usage of Internet Marketing as a major source of reaching out to its customers.
I have been working with this company for almost 6 months now, and I think they have just started tapping the potential of Online Marketing for their business. I have been managing PPC campaigns for them and the results have been truly incredible.
At a fraction (and I mean a very small fraction) of the costs that real estate developers spend to get new customers, I have been able to deliver leads which are easily convertible.
And now, we are looking to do more. We are utilizing SEO as well as the power of Social Media to deliver value. I see this as a very effective replacement of the expansive budgets that developers have to attract customers, and hefty brokerages they pay in the marketplace.
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