Author: Kapil Gupta

“…You married the first girl that you dated… Gay was a sophisticated English word for happy… Apple was still then just a fruit…”Eureka!” was what you screamed when you wanted to run naked on the streets… Migration was a term then still reserved for Siberian trains, not human beings… Most importantly, you were who you were and you said what you thought…

Ladies and gentlemen, presenting you the unconventional, not-so-chocolatey and an unapologetic philosopher cum star, Shahrukh Khan! The actor recently spoke at TED Talks (the first Indian actor to do so) in Vancouver and the 17 minute talk is a brilliant mix of wisdom and wit. And for those of you who would want to see more of SRK can now rejoice as Star India would soon be broadcasting TED Talks India: Nayi Soch, hosted by the superstar.

Nothing gives us more joy that being a part of this journey as the strategic digital media partners for TEDx Delhi (an independently organized TED event). With that subtle integration, let’s look at the 12 best quotes from the talk that will touch your heart, inspire you and make you think twice about humanity, love and yourself.

  • “I truly believe that humanity is a lot like me. It’s an ageing movie star, grappling with all the newness around itself, wondering whether it got it right in the first place, and still trying to find a way to keep on shining regardless.”
  • “The internet happened. I was in my late 40s, and I started tweeting like a canary in a birdcage and assuming that, you know, people who peered into my world would admire it for the miracle I believed it to be. But something else awaited me and humanity. You know, we had expected an expansion of ideas and dreams with the enhanced connectivity of the world. We had not bargained for the village-like enclosure of thought, of judgment, of definition that flowed from the same place that freedom and revolution was taking place in.”
  • “In this new world, slowly, reality became virtual and virtual became real, and I started to feel that I could not be who I wanted to be or say what I actually thought, and humanity at this time completely identified with me. I think both of us were going through our midlife crisis, and humanity, like me, was becoming an overexposed prima donna.”
  • “I just want to tell you if there has been a momentous time for humanity to exist, it is now, because the present you is brave. The present you is hopeful. The present you is innovative and resourceful, and of course, the present you is annoyingly indefinable.”
  • “The land I come from is the source of inexplicable but very simple spirituality… The people of this ancient land embraced me in their limitless love, and I’ve learned from these people that neither power nor poverty can make your life more magical or less tortuous. I’ve learned from the people of my country that the dignity of a life, a human being, a culture, a religion, a country actually resides in its ability for grace and compassion.”
  • “I’ve learned that whatever moves you, whatever urges you to create, to build, whatever keeps you from failing, whatever helps you survive, is perhaps the oldest and the simplest emotion known to mankind, and that is love.”
  • “…all the books of knowledge that you might read and then go ahead and impart your knowledge through innovation, through creativity, through technology, but mankind will never be the wiser about its future unless it is coupled with a sense of love and compassion for their fellow beings.”
  • “The two and a half alphabets which form the word “प्रेम,” which means “love,” if you are able to understand that and practice it, that itself is enough to enlighten mankind. So I truly believe the future “you” has to be a you that loves. Otherwise it will cease to flourish. It will perish in its own self-absorption.”
  • “So you may use your power to build walls and keep people outside, or you may use it to break barriers and welcome them in. You may use your faith to make people afraid and terrify them into submission, or you can use it to give courage to people so they rise to the greatest heights of enlightenment. You can use your energy to build nuclear bombs and spread the darkness of destruction, or you can use it to spread the joy of light to millions.”
  • “My country has taught me the capacity for a human being to love is akin to godliness. It shines forth in a world which civilization, I think, already has tampered too much with.”
  • “I believe the future “you” is an infinite you. It’s called a chakra in India, like a circle. It ends where it begins from to complete itself. A “you” that perceives time and space differently understands both your unimaginable and fantastic importance and your complete unimportance in the larger context of the universe. A “you” that returns back to the original innocence of humanity, which loves from the purity of heart, which sees from the eyes of truth, which dreams from the clarity of an untempered mind.”
  • “The future “you” has to be like an ageing movie star who has been made to believe that there is a possibility of a world which is completely, wholly, self-obsessively in love with itself.”

Here’s the full video of the talk.

Read Full Article

It’s been an exciting day and we would love to spend our Fridays like this. Our CEO, Kapil Gupta, answered numerous queries people had around social media and startup ecosystem via TweetChat organised by BWDisrupt. From questions related to social metrics to strategy to ROI, we had plethora of questions coming from start-ups from all domains.

Here are some of our favourite tweets from the session.

If you missed this opportunity to ask your concerns and queries, you can always get connected with us at @omlogic and/or @kapgup.

Also, we are planning for another social media masterclass with BWDisrupt. Stay tuned for the updates.

Read Full Article

If you cannot measure it, you cannot manage it!

When a visitor arrives or “lands” on any page of your website, the most important thing is to:

  • Catch their eye
  • Persuade
  • Convert them into a lead and further a customer

To achieve this, you must align all the elements that make each landing page work up towards a goal.

Create a consistent experience

No matter what is the origin of the visitor, it can be from SEO, SEM, from another page or from an email marketing campaign. The important thing is that they have come by clicking on a link or banner that was proposing something. Therefore, it needs to be consistent with the message of the previous step and presented in the way the visitor expects.

Eliminate navigation

As in case of malls, where they eliminate sunlight and all kinds of time reference for you to concentrate on the process of purchase, a landing page must eliminate distractions to lead the visitor to the desired action: conversion.

Size of a landing page

It depends on the audience and how the information is presented. In repeated tests, long landing pages that give details of the product or service lead to better results than the shorter ones. The only way to find the ideal size is by testing what works best in your specific case.

Video or image?

Video generally has more ability to hold the attention than an image. Once the visitor clicks on play, all their attention gets focussed on the video. Obviously the video should explain the product and its benefits and not show a corporate AV if you want the visitor to buy the product. Videos are definitely more expensive as you need a professional video for better conversions. It must be a maximum of 2-3 minutes. Any longer than that and you end up losing attention of your visitors.

Title

The main keywords used in SEO and PPC to attract traffic to your landing page must be present throughout the text and in the title.

The “selling image”

Not only the main image of your product or service, you must also keep in mind that all graphic elements on the landing page can have a significant impact on the outcome of your campaign – both positive and negative.

  • Numerous studies have shown that images lead to better conversion.
  • Various studies have shown that photos of products that can be rotated 360° get increased conversions.
  • The images used on the landing page must be clearly related to the message to be conveyed.
  • The “Call to Action” is that element of the web that asks visitors to take action. Subtle changes in the CTA button (such as colour, size or location) can significantly impact the conversion rate.
  • The way the message has been framed is a key element in the conversion. Opt for a simple, clear and appealing message that inspires visitors to take action. Make sure to draw attention. Normally, the bigger the better.
  • Keep in mind what the user sees when the page loads without having to scroll. The user will spend 80% of their time in this part of the page. Therefore, keep the most important elements in this space.
  • Always use the same CTA: if every time you show the button that has a different message, colour and size, you will end up misleading the visitor. It is recommended to use the same CTA all over the landing page.

Form

  • It is the key point of conversion. The aim is to make the visitors leave their details.
  • The form should be easy to understand and present the instructions clearly and concisely.
  • Use arrows or other types of directional signs to indicate the visitor to follow the action.
  • The fewer the number of fields, the better the conversions. Identify what information is vital to close the sales cycle and add fields accordingly.

Credibility

Let your phone number be clearly visible so that the visitor feels confident about being able to contact you, if needed.

Testimonials are a very effective way to build trust. Add genuine testimonials with genuine images.

Expose the visitors to any kind of membership and associations that you are part of to build trust.

The authenticity outsells the hard sell

On the Internet it is easy to compare and find out who’s lying. Focus on the benefits and on how you can help the visitor, rather than making promises that cannot be met. A dissatisfied customer is the last thing you want to have.

Use facts that impact

Statements such as “top pick of the city” or “the best in the industry” are little verifiable and tend to generate more suspicion than trust. Therefore, focus on facts that can be proven true. For example, if you are a restaurant writing – “FDA certified with 300 plus daily orders” or “We served Biryani to more than 40,000 customers last year” etc makes a lot more sense.

Design

If everything other than design is perfect, all the effort will go waste. According to studies, 90% of visitors avoid a website if its appearance is not to their taste. In other words, you cannot afford to lose customers by not having a professional design.

Pop-ups

Is there anything more annoying than a pop-up? Don’t bring visitors to the website only to annoy them, it is best to not use any popup.

Use of photos that scream “stock”

An Indian shop showing western models posing with dresses, especially if they are listed in the top results of Google Images do not make any sense. The images must seem natural and relevant.

Metrics, analytics and reporting

Remember the quote “what you cannot measure, you cannot manage.”

Use a tool for analytics. The easiest and cheapest is Google Analytics. Other tools are more focused but come with a recurring cost. Paid tools are better if you have any specific requirement and have huge data volume to analyze.

Measure conversion

Be clear about what is the measure of success in a landing page. Normally when an action is completed, like a sales or form fill, we say that a conversion has happened. Your objectives can differ, but you need to define goals to map the whole effect.

Testing

It is impossible to attain perfection at first. Human behaviour is unpredictable and often leads to surprises. The good news is that the Internet allows us to experience and test quickly and effectively to keep improving the effectiveness of our campaigns.

What are we testing?

First, you must test the effectiveness of the main elements of the landing page including title, benefits and main image. You can also opt to try two totally different designs to see how visitors react to each of them.

Test A / B:

Make two variations of the same landing page where you try to change individual elements (title, image, benefits, buttons, etc.) or the entire design to see what works best.

It is also good to do A/B/C testing. Compare 3 different pages with different messaging and picture along with the communication. Remove the least performing page and keep the two and add another version. Also do multi-variance tests in between to find out the best combination.

Multi-variance Test

Unlike the above, the user is not presented with two different pages, but it is always the same and what will change are the individual items to see which ones work best. Technically it is more complex and requires more visits to make statistically relevant decisions.

There is no perfect landing page. Always keep your eyes open and do brainstorming to gather new ideas and improve the conversion numbers. Ask your sales force, marketing department and incorporate relevant inputs and ideas that allow you to keep improving.

Measuring the traffic sources:

As you can measure the effectiveness of each of the elements, web analytics tools allow knowing what traffic sources are becoming better and therefore more profitable. This information will help you distribute the budget more efficiently.

Connect Adwords with Google Analytics

With Adwords you will know the number of impressions, CTR, Clicks, Conversions, conversion rate and cost. However, once it has been connected to Google Analytics, the information you get becomes invaluable for decision making: bounce rate, browsers, breadcrumbs, time on site, etc. If you have not done it, it’s not too late! Do it today.

​​Paid & Affiliate campaigns

When to use a landing page? – The goal of each click is, by definition, to achieve a conversion (except when it comes to branding campaign). Therefore, PPC campaigns with the landing page must be optimized to achieve the highest number of clicks, reduce bounce rate, average position and increase the quality score and improve conversions. With sufficient information, you should be able to reduce bids or pause keywords with lower conversion and give more prominence to the most profitable ones.

No matter the source of the traffic, whether from search engines or from other reference pages, the important thing is to maximize conversions and if you have affiliates, have the obligation to do so not only for you but also for all those who trust you and your business to generate income. Also, if you are able to offer high data rates conversion, it will be easier to get new members.

How to display Pricing

There is a whole science about pricing and many companies are now engaged in finding the right price for each product. It is extremely complex and has many nuances. However, it is interesting to apply some concepts to improve landing pages:

Hide the price – When the objective is to maximize the number of leads to try to close the sale by other means (phone, email, etc.) hiding the price makes many visitors take the step of leaving their data for more information. The positive side is getting more leads, but they are less qualified. Think what is best for your business and test which option has the greatest impact on your bottom line.

$199, $499 or $999 are the kind of prices that customers do not get tired of seeing. The reason is fully psychological as consumers react better to this little trick.

Now it is cheaper – “$99 (normally $149)” is another way to make the visitor see that it is a bargain they cannot miss.

Countdown – “Only until the tenth day” – The feeling that you will lose the chance to get what you want makes the conversion go higher.

Discounts – Various tests have shown that the discounts expressed in monetary units ($50 discount) work better than a percentage (10% discount). Although the amount maybe equal, psychologically it works better.

You can combine urgency + discount – something like “Save $15 if you book before August 15″.

Always Keep Testing

If you have managed to implement all the above tips you’ve made ​​significant improvements, but it is only the beginning. The more you work to optimize conversions, the greater the impact will be on the income statement. Improved conversion rate by 15% may not seem like much, but if it results in a 15% increase in sales, the difference becomes significant.

Sumit Srivastava

Team OMLogic

Read Full Article

Let us begin by asking two simple questions : What is wrong in being a liberal? And what is wrong in practicing freedom of expression?

On January 7, 2015, editorial room of Charlie Hebdo, a satirical publication, was swamped by blood of 12 people, who were killed by 3 gunmen in an attempt to gun down the freedom of speech. The magazine was targeted for its provocative covers, a number of them featuring caricatures of the Prophet Muhammad. For the gunmen believed depictions of Prophet are profane.

This incident took away with it some of France’s best cartoonist which included the editor of the magazine too.

In response to this incident, the cartoonists from all around the world, did what they do best, they drew out their emotions to support Charlie Hebdo. Here are a few illustrations that went viral on social.

French Cartooning Charlie Hebdo

 

Charlie Hebdo Little Weapon Cartoon

 

Charlie Hebdo Cartoon

 

Independent Cartoonist's response to Charlie Hebdo

 

Charlie Hebdo Dutch Cartoonist I am Charlie

 

Charlie Hebdo Cartoon Illustration

 

Apart from all the outrage on Twitter, millions gathered on the streets of Paris on 11th Jan’15 for a Unity March. The rally included 40 world leaders, including UK’s PM Cameron and German Chancellor Merkel.

 

Charlie Hebdo Unity March
(From the left, Israeli Prime Minister Benjamin Netanyahu, Malian President Ibrahim Boubacar Keita, French President Francois Hollande, German Chancellor Angela Merkel, EU president Donald Tusk and Palestinian Authority President Mahmoud Abbas march during a rally in Paris on Sunday. ASSOCIATED PRESS)

 

The famous international series ‘The Simpsons’ didn’t fall behind in paying their tribute. This is from the closing scene of ‘The Simpsons’ episode on Sunday night.

Je Suis Charlie

Last but not the least, the team at Charlie Hebdo stunned us once again with their first post-attack cover. 

 

All is Forgiven Charlie Hebdo
(Tout Est pardonné – ‘All Is Forgiven’)

Zineb El Rhazoui, a surviving columnist at Charlie Hebdo magazine who worked on the new issue, said the cover was a call to forgive the terrorists who murdered her colleagues last week and also urged extremists to accept humour.

Social media was once again used as a platform to exercise freedom of speech by millions. Social media has always been a place where people across the world can share their views and ideas. Power to the world of social! Empowering the world without fear and violence.

Do leave a comment and let us know your thoughts.

Untill next time. Peace out !

Read Full Article

Cough! Cough!

Before you join us in blaming the weather change for all the cough and cold around, let us clarify that we are only imitating our dear ex Chief Minister, Arvind Kejriwal. As famous or rather infamous he is for his constant coughs, he is also the brand ambassador of mufflers. And it was only normal for him to launch his Delhi election campaign with the hashtag, #MufflerMan.

It’s been 6 days* (*yes, including the weekend) and #MufflerMan is still trending on Twitter! We don’t know how happ-y, cold-y or cough-y Kejriwal would be on seeing the Twitter trend as he returns from Vipassna today but here is your dose of cough syrup…Err… We mean your dose of entertainment.

Have a dekho at some of the most engaging tweets doing the rounds…

Fear is indeed near!

We wished our Bai had such powerful Jhaddu! Sigh!

2 hafton se zyaada khahsi TB ho sakti hai! #JustSaying

Can’t blame him! It took even Superman full length movies and numerous TV shows to realize ki yeh andar ki baat hai!

There, there, J.K.Rowling!

Even God is terrified of #MufflerMan! Epic!

As Delhi faces re-election in another few weeks, we wonder how political parties would use social media, especially Twitter. We are definitely looking forward to a mega election fight and are hoping that the digital war gets more creative. Do let us know your thoughts on the same.

Read Full Article

Empowerment Is Just A Click Away

Social Media For Empowerment Summit 2014, was a gathering to recognize, commend, encourage and award those who are using social media as an empowerment tool. And it was only natural for us to be their digital partners in this event that celebrated such a nobel cause.

It is extremely encouraging to see NGO’s and initiative owners using social media for social empowerment. The event that took place in Eros Hotel, Nehru Place was bustling with entrepreneurs, industry experts, professionals and ofcourse social media enthusiasts. The nominations were selected from eight South Asian countries that are using social media as an enabling tool for development and good governance.

The various award categories were community mobilization, crowd funding, social commerce and enterprise, citizen journalism, public relations, women empowerment, social apps, games and entertainment, communication, advocacy and development activism.

The only drawback we saw is that most campaigns were still focused on using celebrities and their social media influence to generate conversations.

“Social empowerment is what social media is all about. I am very excited to see NGOs and people working at the grass root level embracing social media the way they have. Still, there is a long way to go. Looking to see bigger things in 2015. We need to use the collective power of the supporters for the initiative to generate influence versus relying on celebrities. ADVOCACY should be the keyword”, this is what our CEO, Kapil Gupta had to say about the event who was also one of the elite panelists at the awards ceremony.

The inaugural session was followed by presentation sessions, where the finalists talked about their initiatives and empowerment stories. The campaigns and initiatives were simply exceptional and thought provoking.

Here is a list of initiatives that we liked the best!

Whisper’s ‘Touch The Pickle Campaign’  – A brilliant campaign to break the taboos and stereotypes associated with periods. If girls don’t let any force in the world stop them, why should some senseless “don’ts” hold them back. So go ahead and #TouchThePickle.

MARD – Men Against Rape and Discrimination  – A social initiative designed to create awareness to instil gender equality and respect towards women.

Better India – An initiative that talks about positive news, happy stories and unsung heroes. And by doing so, they have built and inspired an awesome community of people who are always sharing ideas with each other, helping each other with resources – and are collectively doing good.

POOCHH – A Natural Language Processing engine that can answer questions of any kind. Questions about life, people, studies, history, facts, news, food, weather, travel, language, and more. Unlike Google, Poochh gives you not links but usable or exact answers.

Gurgaon Police App – Yes, they have one! You can get emergency police assistance, report traffic trouble directly to the Traffic Control Room and the app also lets you review and give feedbacks to the autowallahs. So, the next time you are travelling to Gurgaon, don’t forget to use this app.

Tweet For Cause Nepal – An initiative to help the underprivileged people by donating 20 paise per tweet. Follow them @tfcnepal and help spread smiles around.

Board The Bus – An initiative by Breakthrough encouraged women to get on the bus for a safer city. Their mantra was “Ditch the auto. Drop the bike. Leave the car. Get on the road to a safer city.”

Activist Gul Panag was the keynote speaker for the awards gala, she congratulated the winners for their efforts to make a better society and said, “Empowerment is about challenging stereotypes and social media is the best tool to do so” and we couldn’t agree more! J

In the future we hope to partner again with Digital Empowerment Foundation and many such NGOs who work continuously to empower the bottom of the pyramid and make this world a better place. 🙂

Read Full Article

Every Social Media Marketing (SMM) Professional is required to be well versed with all kinds of social media updates and information by default. From latest technology to trending topics, they have to know it all for their campaigns to be successful. And this sure can not be done by reading about stuff alone.

Thank God, people created some really great tools to help us!

SMM Tools

 

With so many social media marketing (SMM) tools floating around on the web, it’s hard to choose the most reliable ones. So here are some SMM tools which our agency swears by:

1. Manageflitter – It provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter. From tweet scheduling to twitter analytics & follow-unfollow, it does it all.

2. Twitter Analytics – This tool comes from the makers of Twitter as well, so there is no questioning the reliability. Recently launched tool, it provides in depth insights to all your Twitter activity.

3. Efluencr – A social media tool that converts your employees into powerful evangelists and increases the SOV (Share Of Voice) beyond all competition. Not just an analytics tool, it is a brand advocacy platform that amplifies the brand message and shields you against negative news, trolls and various other online embarrassments with just a click!

4. Hootsuite – Schedule, manage and measure with this social relationship platform. Not just Facebook & Twitter, this tool can also be used for G+, LinkedIn, WordPress and many more. The free plan is open for all which can be upgraded to paid plans too.

5. Hashtagify.me – It is a great tool for finding related hashtags on a search. This comes handy when you run out of hashtags related to your industry.

6. Hashtracking – It provides historic and real-time hashtag and cashtag tracking and intelligence tools that gives subscribers instant access to actionable data, helping them to run more successful campaigns and gain greater insight into customer conversations.

7. FollowerWonk – We love this tool as it gives a great detailed insight to the followers and following analytics. Who are your followers? Where are they located? When do they tweet? And much more can be extracted from this tool.

8. Agorapulse – This tool enables you to launch Facebook contests, manage your pages, identify your best followers, never miss an important tweet and measure everything. It is known as a complete toolkit for Facebook and Twitter, and we can’t agree more.

9. Klout – Popularly known for measuring your social media influence, it measures the size of a user’s social media network and correlates the content created to measure how other users interact with that content.

10. Quintly – It is a great tool which helps you benchmark your own numbers against your competitors’ and derive an optimal social media strategy. One of it’s kind, this tool can come handy when setting targets and deliverables.

11. Bitly – One tool which everyone just loves is this. Simple and convenient, it helps in shortening the URL’s and customize them according to you. This is not it, it also helps you track the link and enables you to know the complete stats of a particular URL that you shortened.

Know a better tool which we might have missed? Comment below and let us know. 🙂

Read Full Article

It was the much awaited Facebook conference for developers that took place around 2 weeks back. Here are some key understandings from it for social media professionals:

The New News Feed: With the new updates, the content posted on Facebook gets seen by only 10% of your friends. Facebook makes it difficult for brands to be visible to fans and followers. As a marketer you definitely need to work harder on the content, to get more visibility. Other changes include the new single column Facebook feed. The like, share and follow options are on the profile picture. Facebook seems to be focussing on the visual appeal of the feed as photos and videos are more highlighted now. Clearly, Facebook is looking to encourage better quality content.

Facebook-tab-updatesfacebook-update

The New Place for Tabs: Now, you cannot see the tab icons at all. The tabs are now on the “More” dropdown. This is definitely a big change for marketers. Promote your tabs through your bio and posts by placing a link of the tabs there. Start looking at Facebook marketing in a completely different way.

The New Algorithm: Photo albums (180%), photos (120%) and videos (100%) get more engagement than links and text-only posts. Posts that ask fans to like get 3 times more likes, posts that ask fans to comment get 3 times more comments and posts that ask fans to share get 7 times more shares. Include one of these ‘call to actions’ and get more engagement on your posts. Posts with a maximum of 250 characters get 60% more likes. Keep your content interesting by adding more photos and videos. Try to keep your post titles short and exciting. Ask questions and be more participative in the conversation.

The Right Way to Use Links and Images Don’t delete the embedded link box that automatically pops up when you paste a link into Facebook. Upload the post image into this link with the help of the upload image option in the pop out and get more chances to be seen. Keep the image size at 600×600 pixels. Edit the title and description in the pop out and make it more accurate to the information provided by the link.

how-to-post-in-facebook

facebook-post

Read Full Article

On 11-12-13, India witnessed a sudden upsurge in millions of criminals as the Supreme Court’s decision reversed the landmark order of Delhi High Court which had decriminalised homosexual acts in 2009.  The court declared that two citizens of the same gender expressing love in the privacy of their own homes are criminals.

Before I could blame the Supreme Court, a couple of questions popped up in my mind.

  • Was the verdict against the ‘gay community’ or the court just followed the book?
  • Could the court have given the verdict in favour of LGBT (lesbian, gay, bisexual and transgender) community, which suffered a major setback?
  • Could Justice GS Singhvi have saved the day and proven to be a hero on his last day at office?

The answers lie in Section 377 of the Indian Penal Code of the Indian constitution which does not approve of any sexual relationship between two persons of the same gender.

IPC SECTION 377- Unnatural offences- Whoever voluntarily has carnal intercourse against the order of nature with any man, woman or animal, shall be punished with imprisonment for life, or with imprisonment of either description for a term which may extend to ten years, and shall also be liable to fine.

Even in 2009, the Delhi High Court didn’t give the LGBT community any legal permission to get married, nor did it change the adoption or property laws. All it did up then was a fallacious assurance for 30 million LGBT people that they were not criminals.

“It is up to parliament to legislate on this issue. The legislature must consider deleting this provision (Section 377) from law as per the recommendations of the attorney general”, said Justice GS Singhvi, the head of the two-judge Supreme Court bench.

But before amending the constitution, what’s more important to change is the mindset of the masses at large, who consider ‘gay sex’ as taboo and treat homosexuals with inferiority.  The need of the hour is to change this blocked mindset and create more acceptance for LGBT community. How we achieve this should be our prime objective.

There are many who consider homosexuality/LGBT as something against the Indian culture. For them, I would like to refer to Hindu and Vedic texts, which are filled with numerous descriptions of saints, demigods, and even the Supreme Lord transcending gender norms and manifesting multiple combinations of gender. Even Kamasutra, the ancient Indian treatise on love talks about feelings for same sexes.

Cinema, the most influential medium of communication in India, has a great potential in changing the narrow mindset of the society, but unfortunately, it has failed to do so till date. Portraying the image of the LGBT community as Bobby Darling shall not solve the purpose. There have been exceptionally good movies like ‘My brother…Nikhil’, ‘Fire’ (was banned) and ‘Honeymoon Travels’ which did throw enough spotlight on the community but could not change the prevailing mindset.

Undoubtedly, India is slowly changing its stand. The young and dynamic film-makers should address this sensitive issue more often, and in such a way that it leaves a strong impact on our society- the same society that does not seek a change, or should I say, is afraid of it.

The court has put the lives of 30 million people into the hands of the parliament – the parliament, which suspended HIV bill for half a decade and has not been able to pass the Women’s Reservation Bill since 1996.

Keeping the same in mind, I don’t see any drastic change in law in the near future, but if people think in the right direction, and understand LGBT community, most of the job is done.  We don’t need a law; all that we need to do is just understand each other and the justice will follow.

Read Full Article

So, we have become a democracy now. Let me put things in perspective.

Indian democracy has so far been elected and influenced by people who don’t know any better. As I mentioned in my last piece, only people who voted were:

  • Very poor – Who are always occupied in the fight to earn a basic livelihood and have no knowledge of democracy and/or growth. They are simply swayed by false promises and are often bought by money, alcohol or other immediate material gains. If it’s all about providing basic food to people, then shouldn’t we simply go back to being an agricultural society, close most of the industries / growth vehicles and live happily ever-after (I thought that’s post retirement) :P
  • Very rich – Who don’t need to worry about the plight of the common man. They are only worried about how to become richer.

What is very interesting about this combo is that it becomes the breeding ground for corruption, with no accountability and ownership of the true democratic system.

Doing a basic analysis of why the middle class did not vote will fall into the following categories:
Picture4

Herein lies the opportunity for any political party now:

  • Increase the percentage of people who vote
  • Increase the percentage in this category who vote for you through:
    • o Changing public perception where needed
    • o Handling all queries and people’s perceptions
    • o Promoting the party, key ministers, stakeholders
    • o Promoting people participation in your campaign. Real social media activism – ala Anna style

Remember, negative info flows faster than positive – time to take the mantle and spread positivity.

Handling negative news as it comes in becomes a matter of utmost importance. We need to face heads-on, the challenges , whether it’s a corruption scam, news about snooping or an Operation Bluevirus.

The voting percentage should go to 70% nationally now. A decade from now this will be called the biggest civil revolution in the world. Like Bapu’s independence, it will be ahimsa filled but unlike Bapu’s independence, it will leave the people much more empowered (Netaji style).

I can say on my part that, OMLogic, for one, will ensure we are part of this change. Part of the new India.

Read Full Article

Ba-adab, ba-mulayza, hoshiyar. Bells are ringing, trumpets are blowing the red carpet is rolled out.

ActionAs the election results are out, television, print and online media will see heated debates and read in-depth analysis. While the winning party might celebrate and pop that champagne, the losing party will reposition its 2014 LokSabha poll strategy. Also, while the party spokespersons try to be at their defensive and offensive best, there is one major change (*apart from the satta-parivartan ofcourse) that has occurred- we have found our voice! A voice that has compelled the top leadership to actually listen to what the people want.

So, in my perspective, this isn’t a BJP or a Modi victory. This isn’t a AAP or Arvind Kejriwal victory. This isn’t a congress defeat. This isn’t even a Rahul Gandhi or a Sheila Dikshit defeat. What we have seen today is much more profound. It is the maturing of the Indian democratic system. And all this has been possible because of the emergence and expansion our voice via social media.

For 60 years, Indian democratic system has been governed by 2 parties (not congress and BJP). It has been governed by the poor (along with poor belonging to a minority) and a small subset of extremely rich people. In more ways than one, we for 67 years have never been a true democracy because democracy is about finding our voice and representing it ourselves. The hitherto politically inactive middle class has woken up. It has announced its entry into active politics. It has taken the matters into its own hands.

I am proud to announce (in my joint capacity as a middle-class person as well as in my capacity as one of the few who are involved in this beautiful revolution we lovingly call social media) that we are the power. The message is clear: DON’T UNDERESTIMATE THE POWER OF A COMMON MAN.

Democracy is for, by and of the people and this is precisely what we have achieved today. We have defined the framework of our future by claiming what is rightfully ours. This is what has made US into a superpower. This is what has removed corruption from Singapore. This is what makes for a great country. What we will see in 2014 now will be the full roar of true democracy where power is not concentrated in the hands of few, where top to down approach is a thing of past. The first political party to wake up to this reality and revamp itself will win. That why I say this ain’t the victory of AAP or BJP, nor is it the defeat of Congress. Once again, quoting the legendary Mr. Shahrukh Khan, the actor who represents the true meaning of people power! DON’T UNDERESTIMATE THE POWER OF A COMMON MAN.

This victory has broken all the traditional ways; there is no religion (dharamvaad), caste (jaativaad), region (shetravaad), rich or poor game this time. Those who stood had a common thought – democracy. People have voted for building governance which is by the people and the increased percentage in voting clearly reflects this. Today, more than any other time, I am proud to be OMLogic and proud to know how to empower people. I am proud to live in this wonderful time of the beginning of social media, a medium which has transformed itself into a strong, powerful, hard-hitting and an influential message.

Read Full Article

Social media and all digital marketing have become forever linked.  And the research, case studies and proven tactics are truly showing themselves as ubiquitous in application for any Social Media Strategy.   Whether it’s the explosive growth of mobile in APAC, or the social media success stories in the U.S., all companies that embrace these trends, and are boldly executing are seeing tremendous ROI. – www.tfmaindia.com

Kapil Gupta, Founder & CEO, OMLogic along with Aaron Kahlow, Founder & CEO, Online Marketing Institute is organising a session cum workshop at TFM&A (Technology for Marketing and Advertising) Conference, in Delhi on the 19th and 20th June 2013 to show you why and how.

Unraveling the Secrets to Social Success at TFM&A

TFM&A is India’s only integrated Online and Digital marketing show which provides a common platform for both – the decision makers and the creators of marketing innovations. It is your chance to share enriching ideas and learn from others’ experiences. Take away tailored solutions as Kapil Gupta and Aaron Kahlow share the tips and tricks to take your business a notch higher.

Session Title: Global Social Media, Meet Local ROI: The Secrets to the Strategic Thinking & Tactics Driving Social Success Across the World

Session Time: 2:45 pm – 4:45pm

Session highlights
•    Pinterest & Instagram: How to think about Pinterest and Instragram for great visual story telling.
•    Online Marketing Institute: Research and Case Study examples from SAP, Cisco,  AT&T, Coca-Cola, Citi, HuffingtonPost, Intel – pointing the way to the foundational principles of social success.
•    Facebook: Facebook amplification tactics driving increase in sales of over 200% for brands like Starbucks, Target and Amazon.
•    Mobile: Top Trends and Tips from the experts on the forefront of SoLoMo (Social Local and Mobile).
•    YouTube & Video: How to build an engagement strategy around your social actions with engaging video content.
•    Analytics: Ways to plan your social media marketing strategy and measure success through multi-channel attribution models.
•    Integrated Marketing: Aligning your social strategy across with existing and departmental goals.

Want more?

Attend TFM&A India 2013 and get 30 days of classes free at OMI. Get access to hundreds of classes on social media and digital marketing, online workshops and crash courses focused solely on education of digital marketers. 

How to register for free OMI classes?

Go to the Facebook page of OM Careers Society  or OMLogic and register to activate the 30 days free classes.

It is a great opportunity to learn and network with eminent digital marketers. Apart from the session, there will be various other industry led workshops, panel discussions, case study presentations and a chance to meet more than 1500 industry professionals. So register to learn, debate and discuss the online trends and the technologies enabling them.

Read Full Article