Kapil Gupta



Information about author:

Name:Kapil Gupta
WWW:http://www.omlogic.com
Kapil Gupta
About author:
Kapil Gupta is one of the co-founders of OMLogic. He is known for his analytical and strategic thinking, relishes thinking out-of-the-box. Kapil got his start at IBM as part of their premier leadership program in Supply Chain Management and spent over 6 years in IT and Supply Chain Management. As an IBM US employee, Kapil has held numerous leadership positions in IT and Supply Chain Management, learned the nuts and bolts of partnerships and business relationships and how these can be enhanced using information technology. He is well recognized in the field of B2B implementations. He completed his MS in Industrial Engineering from North Carolina State University (NCSU) after graduating from Delhi Institute of Technology.

How do I determine what Social Media Marketing Plan will work for my business?

Sunday, September 6th, 2009

This post will provide an overview of how SMM can become an effective and an integral part of a business’ overall marketing strategy and is meant for people who have none to little Social Media Marketing experience and are exploring the use of Social Media for their businesses. We will also discuss various attributes of businesses that impact the social media strategies that might work for them.


OMCAR 2009 - Online Marketing Summit

Tuesday, May 19th, 2009

After the astounding success of OMCAR 2008, OM Careers in Partnership with TiE New Delhi brings OMCAR 2009. While the theme for OMCAR 2008 was to empower Online Marketing professionals in their careers, OMCAR 2009 is going to be an Online Marketing Summit, which promises to empower businesses to grow by leveraging the power of [...]


ADAMO – How DELL is leveraging Design and spreading it through a Viral Marketing Campaign

Thursday, March 19th, 2009

What is ADAMO?
Well, you would have seen notebooks, laptops, Mac’s and I am sure just like me, you would be a huge fan who would have gasped on the Mac Book Air, when it was launched.
History repeats itself, just that in technology, we always better historical experiences
DELL’s ADAMO gives the whole proposition a whole new [...]


Online Marketing for Real Estate Industry in India

Wednesday, January 7th, 2009

For as long as I have been in the Online Marketing world in India, I have not been able to understand why no
brand has been developed for any real estate builder using Online Marketing as the medium.
It has always amazed me as to how sites like magicbricks.com, 99acres.com and others have so effectively used the [...]


Future of Internet in India (From the horse’s mouth @ TiEcon Delhi 2008)

Sunday, October 26th, 2008

Friday was the end of TiEcon Delhi 2008. Great sessions over the last 2 days were silverlined by this session on “Future of Internet”. We have seen some great speakers over the last couple of days, and this session was no different.
OMLogic Blogged the event live, and this is Kapil Gupta bringing the details to [...]


Online Marketing Kick-off in Singapore with SMX Singapore

Sunday, October 26th, 2008

Couple of weeks back I was in Singapore speaking at SMX Singapore on “SEO and Usability”. The event was great, and had a great starcast of speakers from across the world.
The event was small compared to other SMX events and was a good kick-off for the Online Marketing industry which so far hasn’t picked-up [...]


Does usability in Online Marketing begin with Website?

Saturday, October 11th, 2008

I am in Singapore right now and will be speaking about “SEO and usability” at SMX Singapore on Monday.
I have been doing some research on SEO and usability in preparation for my talk, and have been very surprised to find that most people think about usability starting with the website. Also, usability is looked [...]


How we enjoy success at OMLogic?

Friday, September 19th, 2008

We have always had a simple philosophy on running OMLogic: Our customers should know OMLogic as the experts in Online Marketing and the most hard working team and we should execute flawlessly, making us the leaders. But our employees and potential employees should recognize us as the company with the best and most fun [...]


OMLogic’s Differentiated SEO Approach: Part 1

Tuesday, May 27th, 2008

At OMLogic, we implement Online Marketing for our clients with a holistic approach. We strongly believe that for any business, whether a new one or an established one, online marketing only works when it is aligned with organization’s business objectives and is in sync with its fundamental marketing strategy.
We start with a complete and thorough [...]


OMLogic Completes 1st Year: Thank You!

Friday, May 9th, 2008

We are extremely pleased to announce successful completion of OMLogic’s first year. On May 9th, 2007, we embarked on an unknown journey to build a successful “Online Marketing Enterprise” and to help businesses “Go Global”, and today is the culmination of its first milestone.
We would like to Thank You for your continued support and for [...]