Archive for August, 2009

Making Sense of SMM (Social Media Marketing)

Tuesday, August 18th, 2009

Everyone is talking about ‘Social Media’ these days. SMM is the buzzword in the town. Media is riding on the ‘Social Media’ boom to catch the eyeballs. Yet, most of us are grappling to leverage the ‘true’ value of Social Media Marketing. Isn’t that expected? Today, SMM is going through the journey, [...]


Facebook: An Open Space for Engagement

Tuesday, August 11th, 2009

I just logged into my Facebook account and the first thing I saw was one of my college senior photographs of his vacation trip to Gomba Romoa.
I really liked the photographs and I went on to see all the photographs in the album. The point is I haven’t met this guy in last 10 years [...]


Why and How To Use HashTags in Twitter

Thursday, August 6th, 2009

Twitter, undoubtedly is one of the easiest and the most under utilized social media tool. With Social Media being touted as the next wave of innovative and a poised tool for marketers to reach out to the relevant section of audience for a business online.
Being an Online Marketing company, we are always asked by clients, [...]