Archive for March, 2009

ADAMO – How DELL is leveraging Design and spreading it through a Viral Marketing Campaign

Thursday, March 19th, 2009

What is ADAMO?
Well, you would have seen notebooks, laptops, Mac’s and I am sure just like me, you would be a huge fan who would have gasped on the Mac Book Air, when it was launched.
History repeats itself, just that in technology, we always better historical experiences
DELL’s ADAMO gives the whole proposition a whole new [...]


Demystifying Google Adwords Quality Score!

Thursday, March 12th, 2009

Do you know that your Google Adwords campaign’s ROI depends significantly on the Quality Score? The quality score not only influences the amount you pay for every Click in your campaign but also determines the number of Clicks your campaign will receive.
However, the way the Ad Auction (Quality Score, Ad Rank, CPC, Ad Position etc) [...]