1.05 % Bounce Rate! What Are You Talking About?

1.05 % Bounce Rate! What Are You Talking About?

When I first tweeted about this, the first response from a friend in the SEO industry was- Is it a joke? I said no, and thought, why not share the complete details.

We have been consulting clients about conversion optimization, usability and engagement on the website and social channels and bounce rate is a great measure to test the level of engagement on your website and its usability for a visitor.

We revamped this website few months back to make it more engaging. The whole team sat together to ensure the website was perfect in terms of structure and usability for the visitor. We critically analyzed the requirements of the visitors and made sure that they be served in the best way possible. Every SEO parameter was taken into consideration before the website was revamped.

The new website went live in November and the graph below shows the weekly traffic pattern. Please remember it is a B2B website and in December the traffic usually goes down for a services website, it being the festive season. But, we found that suddenly the number of leads coming through the website had increased. I started analyzing the website and got the statistics as below-

Visits Compared to Bounce rate for Last 2 months

We could see a sudden increase in the traffic after pages got indexed… and then came the big surprise! Less than 10% bounce rate! The bounce rate dropped even more than our expectations! The above graph compares visits versus bounce rate and you can see the sudden drop in second week of November when the new website went live.

Bounce Rate for Last 2 Months

 

I thought… why not explore it a little further. So, I went through the pages to look at how individual pages were performing and saw that a lot of pages which had a high bounce rate were from the blog where you normally have a higher bounce rate, because people come, read your latest post and leave.

To analyze the web traffic, I have a custom segment which eliminates the blog section and then you can actually analyze the website; I selected the segment and the response was-

Website Usage

Website Usage

 

For a search engine optimization expert, this is more than a dream come true!

Below are the last 2 months’ analytics’ snapshots to provide a better understanding:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Now, the million dollar question is… HOW DID WE MANAGE TO DO IT?

What were the key points in considerations and what SEO and content measures were followed to make the impossible happen! Stay tuned and I would let out the secrets a little later!

Would love to see your comments and thoughts.

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16 Responses

  1. Oh…. Great! Please share the secret soon…. Desperate to know your KOOL secret…

  2. Whoaa!!! Now this is something i have never seen before…. Kudos Team OMLogic for making this possible…

  3. Will call it an exclusive piece of information!

  4. Nice and informative article :)

  5. Wah sirji,
    Very Nice….

    Can you explain which type of seo techniques we can use for this.

    Actually i little know about seo, but want to know more.

    I am a developer, please let me know which type of seo technique we can use for the coding for the pages on site.

    Thanks in Advance.

    Vijay Kumar

  6. whoaaa! How didya manage this? I’ll bet u r trying to figure it out yourself, so u can replicate it :P
    so basically, each piece of the content is well optimized? all tags in place? or is it a fluke?
    whatever it is, this is unprecedented and just so amazing… I dont know too much about SEO but this looks out of this world.

  7. Very Interesting , I would also Ask Is IT a Joke ? How did you do it ? Impressive and nice Work.

  8. Awesome work the averages r 60-70% never heard of these kind of #s. this is über cool.

  9. Thanks Everyone.. How we did it was easy navigation and world-class content. The content for the site has been written by top social media practitioners in OMLogic, not by content writers or outsourced resources.
    The focus of the site has been to provide the user the right information to make an informed choice (if the choice includes OMLogic, great!!)

  10. It is a great achievement. Please share the secrets. Want to know how you made it happen.

  11. Nice sharing…I have never seen it before.
    How can I decrease bounce rate for my blog? Please give me some magical tips.
    which you are following.. :)

    Thanks,
    Pinky

  12. Very nice sharing….Even I want to know,how can I do this for my blog…?

  13. Nice post & My Boss would be happy if i 1.05% bounce rate.
    Waiting for your next post…
    Let me guess some technique here.
    You would be suggesting to rework on webpage design and content.

  14. Did you achieve these results through organic SEO , Please share that , Iam new to seo

  15. @ Rajesh: You are right.. The approach is to work on website design as well as content. Developing the website looking at how your customer thinks about you, versus how you think about you.

  16. Pingback: Gourav Aggarwal

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