Online Marketing Insights

Human beings are social by nature. They have always lived socially since their existence. Common interests and relationships bind them together. This concept of living together is very much inherent to their nature. And, with the coming of social media sites, this idea has reached an all together new level. Social media has enabled all of us to connect with society, regardless of time and space.

Nowadays almost everyone, from youngsters to oldies, is there either on Facebook, Twitter, Reddit, Stumble Upon or Delicious. And, with each passing day this trend is growing further. This very increase in the number of individuals has also triggered businesses to go social.

There’s no denying the fact that most of the social platforms are goldmines stuffed with loads of target audience for various businesses. But, if a business decides to go social, they really need to think about two things.

First, the integration of social media marketing in the overall marketing plan surely requires some effort. Every business that decides to go social will have to be willing to walk that extra mile.

Secondly, where there are your potential and present customers; apart from leads there are also grievances and negative publicity! While you would have new target audience asking about your products and services, you would also have the existing ones registering their grievances pertaining to a bad experience.

Therefore, comes the question – ‘to be or not to be SOCIAL’!

While, the answer to this particular dilemma must be ‘to each its own’, the importance of social media marketing is something that cannot be denied. Its virality, reach and connect has made it an inevitable marketing medium. So, businesses actually need to be more willing to take the extra pain and be realistic in their expectations from this medium. It is no magic wand but surely one of the most effective ways to connect with your target group.

The stage is set and the chance to reap the benefits of social media is all yours…. All you have to do is DECIDE!

‘Professionals create the Content – Amateurs consume it.’
Since the invention of the printing press hundreds of years ago until a decade back, this statement had defined how media functions. Be it books, newspaper, radio, film or television, one and all followed the same mantra. This basically resulted in a kind of monopoly that these media organizations exercised over information and content being circulated around the world. Therefore, the power to get a message out to the world was only restricted to a few. However, with the rapid expansion of internet and the advent of social media this traditional approach to information and content circulation is now rapidly becoming a concept of the past.
There are two paradigm shifts that have taken place in the media culture as a result of Social Media’s rapid expansion:-

1. The first one being that content is now being created not only by the professionals but also by the amateurs. For e.g. YouTube claims that over 48 hours of video content is uploaded on its servers every single minute by its millions of users around the world.
2. Secondly and more importantly, Social media has now empowered the users/listeners/readers, basically the so called amateurs to not only communicate with the media organizations but also with one another. There is no better example for this than Facebook communities.
What the first paradigm shift has done is to take the control over content creation out of the hands of these mammoth media organizations, corporates and governments. Now, most of the content available for viewing on the internet is not created by professionals with vested interests but by amateurs themselves. In this manner the ideas and information are now flowing horizontally instead of vertically. The second paradigm shift has ensured that opinion is no more controlled by the media organizations. The ability to share ideas and discuss issues at a global level has now ensured audience participation like never before. What this has essentially done is to empower and mould the entire concept of freedom of speech and expression as it was ideally intended to be.

This rapidly changing landscape can be seen through various developments that are taking place in the traditional media houses. Book publishers around the world are under threat from free online publishing supported by e-book formats and companies like Amazon and Apple. Similarly, record companies are taking a serious hit because of YouTube and Apple store. However, most impressive has been the ability of social media sites like Facebook, Twitter, Google+, Reddit, etc. to circulate news, information, creative content and most of all in shaping popular public opinion and mobilizing the masses without the need of massive financial investments. This aspect of Social Media’s strength came to the focus of the world most in the previous year with movements erupting throughout the world from Arab Spring to Occupy Wall Street to our own Anna Hazare, all aided by the use of Social Media.

Whether you like it or not, Social Media is now here to stay and it will continue to redefine our ages old media practices. So, the only question we now face is “How can we make best use of this media? Even though it means changing the way we’ve always done it.”

Raja Choudhury, President, C3CUBE, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

OMCAR 2012, about to be held on 13^th January 2012 at New Delhi will see coming together of some of the biggest names from the online marketing industry and brands from various niches. Different brands addressing at OMCAR 2012 will talk about their successes and failures with social media! One amongst the speakers is Raja Choudhury, President, C3CUBE.

Raja Choudhury, President, C3CUBE has been engaged in building digital brands and campaigns for many big companies. C#CUBE, launched by him in the year 2007 is engaged in creating websites, social media campaigns, games, kiosk networks and apps for brands like Coca-Cola India, OurWeddingDay.com, Alchemist group and SHVO, amongst others. At OMCAR 2012, he will speak about ‘Cause marketing and the wonderful new world of Social Media Activism’.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz), Mr. Sanjay Mehta (Social Wavelength), Mr. Simarprit Singh (Compare Infobase), Mr. Pratik Mazumder (Yatra.com), Mr. Kapil Gupta (OMLogic), Mr. Girish V Kulkarni (GVK Alliance Networks) and Mr. Jai Arjun Singh (Blogger & Journalist).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve PowerPoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, Motadeals.com, and Mapsofindia.com.

Millie Khanna, President, OM Careers Society, which is behind OMCAR 2012 said, “We want OMCAR 2012 to be a little different from other such conferences. OMCAR 2012 is not about agencies coming and presenting their portfolios but it’s about brands directly talking about what social media has done for them.”

OMCAR 2008 and 2009 have been extremely successful events and have been very well received by the industry and the audiences. OMCAR 2012, to be held at India Islamic Centre is all set to repeat the history. Agency professionals, brand managers, entrepreneurs and CXO’s of small and medium enterprises, marketing professionals, students, and social media enthusiasts can all attend OMCAR 2012 to get an insight of implementation of social media strategies in India. The registrations for the event are open and those willing to attend can book their seats on the official site of OMCAR 2012 (http://omcar.omcareers.org).

OM Careers Society is a non-profit organization founded with the vision to provide for the crunch of skilled professionals in the online marketing world. OMCAR 2008 & 2009 and now OMCAR 2012 is yet another effort at bringing together skilled people to get a better understanding of using social media for business enterprises, non-profit organizations and campaigns aimed at social good.

Sanjay Mehta, Founder & Joint CEO, Social Wavelength, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

OMCAR 2012, about to be held on 13^th January 2012 at New Delhi will see coming together of some of the biggest names from the online marketing industry and brands from various niches. Different brands addressing at OMCAR 2012 will talk about their successes and failures with social media! One amongst the speakers is Sanjay Mehta, Founder & Joint CEO, Social Wavelength.

Sanjay Mehta, Founder & Joint CEO, Social Wavelength is the force behind one of India’s leading pure-play Socila media Agencies. In 1998, Mr. Mehta started Homeindia.com and thus registered his name amongst the earlier internet entrepreneurs in India. Thereon, he divested his stake in Homeindia.com and took up the position of COO at Compare Infobase Ltd. and left it to build Social Wavelength. He has over 20 years of experience in the online marketing industry and is well known and respected in the industry for his excellent endeavors.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz), Mr. Simarprit Singh (Compare Infobase), Mr. Pratik Mazumder (Yatra.com), Mr. Raja Choudhury (C3CUBE), Mr. Kapil Gupta (OMLogic), Mr. Girish V Kulkarni (GVK Alliance Networks) and Mr. Jai Arjun Singh (Blogger & Journalist).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve powerpoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, Motadeals.com, and Mapsofindia.com.

Millie Khanna, President, OM Careers Society, which is behind OMCAR 2012 said, “We want OMCAR 2012 to be a little different from other such conferences. OMCAR 2012 is not about agencies coming and presenting their portfolios but it’s about brands directly talking about what social media has done for them.”

OMCAR 2008 and 2009 have been extremely successful events and have been very well received by the industry and the audiences. OMCAR 2012, to be held at India Islamic Centre is all set to repeat the history. Agency professionals, brand managers, entrepreneurs and CXO’s of small and medium enterprises, marketing professionals, students, and social media enthusiasts can all attend OMCAR 2012 to get an insight of implementation of social media strategies in India. The registrations for the event are open and those willing to attend can book their seats on the official site of OMCAR 2012 (http://omcar.omcareers.org).

OM Careers Society is a non-profit organization founded with the vision to provide for the crunch of skilled professionals in the online marketing world. OMCAR 2008 & 2009 and now OMCAR 2012 is yet another effort at bringing together skilled people to get a better understanding of using social media for business enterprises, non-profit organizations and campaigns aimed at social good.

Girish V Kulkarni, Founder & CEO, GVK Alliance Networks, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

OMCAR 2012, about to be held on 13^th January 2012 at New Delhi will see coming together of some of the biggest names from the online marketing industry and brands from various niches. Different brands addressing at OMCAR 2012 will talk about their successes and failures with social media! One amongst the speakers is Girish V Kulkarni, Founder & CEO, GVK Alliance Networks.

Mr. Girish V Kulkarni is a PHD in Media and Communication, an Entrepreneur, International Trainer & Consultant to multiple brands. Someone who started his business venture at an early age of 17 has activated Brand Promotions and Marketing Strategies Globally. With 18 years of experience in Events, Media, Entertainment & Mice, he has travelled around the world extensively and has handled various marketing projects during his career. At OMCAR 2012, he will speak about ‘Social Media for Event & Entertainment Industry’.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz), Mr. Kapil Gupta (OMLogic), Mr. Sanjay Mehta (Social Wavelength), Mr. Simarprit Singh (Compare Infobase), Mr. Pratik Mazumder (Yatra.com), Mr. Raja Choudhury (C3CUBE) and Mr. Jai Arjun Singh (Blogger & Journalist).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve PowerPoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, Motadeals.com, and Mapsofindia.com.

Millie Khanna, President, OM Careers Society, which is behind OMCAR 2012 said, “We want OMCAR 2012 to be a little different from other such conferences. OMCAR 2012 is not about agencies coming and presenting their portfolios but it’s about brands directly talking about what social media has done for them.”

OMCAR 2008 and 2009 have been extremely successful events and have been very well received by the industry and the audiences. OMCAR 2012, to be held at India Islamic Centre is all set to repeat the history. Agency professionals, brand managers, entrepreneurs and CXO’s of small and medium enterprises, marketing professionals, students, and social media enthusiasts can all attend OMCAR 2012 to get an insight of implementation of social media strategies in India. The registrations for the event are open and those willing to attend can book their seats on the official site of OMCAR 2012 (http://omcar.omcareers.org).

OM Careers Society is a non-profit organization founded with the vision to provide for the crunch of skilled professionals in the online marketing world. OMCAR 2008 & 2009 and now OMCAR 2012 is yet another effort at bringing together skilled people to get a better understanding of using social media for business enterprises, non-profit organizations and campaigns aimed at social good.

Jai Arjun Singh, Freelance Writer & Journalist, will speak at OMCAR 2012. Apart from writing for numerous publications, Mr. Singh is also an avid blogger at Jabberwock. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

OMCAR 2012, about to be held on 13^th January 2012 at New Delhi will see coming together of some of the biggest names from the online marketing industry and brands from various niches. Different brands addressing at OMCAR 2012 will talk about their successes and failures with social media! One amongst the speakers is Jai Arjun Singh, freelance writer and journalist.

Jai Arjun Singh is a freelance writer and journalist and also an avid blogger at Jabberwock. Apart from writing for various big publications like The Hindu, Tehelka, The Sunday Guardian, Open Caravan, The Indian Express and The Hindustan Times; he has also written a book about the cult comedy film ‘Jaane bhi do Yaaro: Seriously Funny Since 1983’ and another one, ‘the Popcorn Essayists: What Movies do to Writers’. He is a name well known in the media sphere and someone known to influence many with his opinions and expressions.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz), Mr. Sanjay Mehta (Social Wavelength), Mr. Simarprit Singh (Compare Infobase), Mr. Pratik Mazumder (Yatra.com), Mr. Raja Choudhury (C3CUBE), Mr. Kapil Gupta (OMLogic), and Mr. Girish V Kulkarni (GVK Alliance Networks).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve PowerPoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, Motadeals.com, and Mapsofindia.com.

Millie Khanna, President, OM Careers Society, which is behind OMCAR 2012 said, “We want OMCAR 2012 to be a little different from other such conferences. OMCAR 2012 is not about agencies coming and presenting their portfolios but it’s about brands directly talking about what social media has done for them.”

OMCAR 2008 and 2009 have been extremely successful events and have been very well received by the industry and the audiences. OMCAR 2012, to be held at India Islamic Centre is all set to repeat the history. Agency professionals, brand managers, entrepreneurs and CXO’s of small and medium enterprises, marketing professionals, students, and social media enthusiasts can all attend OMCAR 2012 to get an insight of implementation of social media strategies in India. The registrations for the event are open and those willing to attend can book their seats on the official site of OMCAR 2012 (http://omcar.omcareers.org).

OM Careers Society is a non-profit organization founded with the vision to provide for the crunch of skilled professionals in the online marketing world. OMCAR 2008 & 2009 and now OMCAR 2012 is yet another effort at bringing together skilled people to get a better understanding of using social media for business enterprises, non-profit organizations and campaigns aimed at social good.

Arjun Anand, CEO & Founder, MotaDeals.com, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

OMCAR 2012, about to be held on 13^th January 2012 at New Delhi will see coming together of some of the biggest names from the online marketing industry and brands from various niches. Different brands addressing at OMCAR 2012 will talk about their successes and failures with social media! One amongst the speakers is Arjun Anand, CEO & Founder, MotaDeals.

Mr. Arjun Anand started his entrepreneurial career at the age of 24 when he started Legal Process Outsourcing specializing in Intellectual Property. 3 years later, he quit that to provide consulting in the Social Media and Online Reputation Management space. His latest venture is Motadeals.com, an alternate advertising/deals website enabling Indian consumers to buy products and services at great prices. Being a personal and corporate consumer of social media services and his involvement as a social media practitioner give Arjun a deep understanding of the various nuances of social media.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz), Mr. Kapil Gupta (OMLogic), Mr. Sanjay Mehta (Social Wavelength), Mr. Simarprit Singh (Compare Infobase), Mr. Pratik Mazumder (Yatra.com), Mr. Raja Choudhury (C3CUBE), Mr. Girish V Kulkarni (GVK Alliance Networks) and Mr. Jai Arjun Singh (Blogger & Journalist).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve PowerPoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, Motadeals.com, and Mapsofindia.com.

Millie Khanna, President, OM Careers Society, which is behind OMCAR 2012 said, “We want OMCAR 2012 to be a little different from other such conferences. OMCAR 2012 is not about agencies coming and presenting their portfolios but it’s about brands directly talking about what social media has done for them.”

OMCAR 2008 and 2009 have been extremely successful events and have been very well received by the industry and the audiences. OMCAR 2012, to be held at India Islamic Centre is all set to repeat the history. Agency professionals, brand managers, entrepreneurs and CXO’s of small and medium enterprises, marketing professionals, students, and social media enthusiasts can all attend OMCAR 2012 to get an insight of implementation of social media strategies in India. The registrations for the event are open and those willing to attend can book their seats on the official site of OMCAR 2012 (http://omcar.omcareers.org).

OM Careers Society is a non-profit organization founded with the vision to provide for the crunch of skilled professionals in the online marketing world. OMCAR 2008 & 2009 and now OMCAR 2012 is yet another effort at bringing together skilled people to get a better understanding of using social media for business enterprises, non-profit organizations and campaigns aimed at social good.

Simarprit Singh, Founder & CEO, Compare Infobase Ltd, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

OMCAR 2012, about to be held on 13^th January 2012 at New Delhi will see coming together of some of the biggest names from the online marketing industry and brands from various niches. Different brands addressing at OMCAR 2012 will talk about their successes and failures with social media! One amongst the speakers is Simarprit Singh, Founder & CEO, Compare Infobase Ltd.

Simarprit Singh started his career as a Research Associate at NIIT after doing his B.Com (Statistics) and Post Graduate Diploma in Computer Applications. He left it to start his own entrepreneurial venture- DISC Pvt. Ltd. which made training software for children and adult learners and customized solutions highlighting the investment opportunities of various states in India. He has also been a spokesperson for India at the United Nations while working as the VP – Business Development at Nucleus Software. He then returned to establishing his own with Compare Infobase where he identified and executed the idea of mapsofindia.com.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz), Mr. Sanjay Mehta (Social Wavelength), Mr. Pratik Mazumder (Yatra.com), Mr. Raja Choudhury (C3CUBE), Mr. Kapil Gupta (OMLogic), Mr. Girish V Kulkarni (GVK Alliance Networks) and Mr. Jai Arjun Singh (Blogger & Journalist).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve powerpoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, and Motadeals.com.

Millie Khanna, President, OM Careers Society, which is behind OMCAR 2012 said, “We want OMCAR 2012 to be a little different from other such conferences. OMCAR 2012 is not about agencies coming and presenting their portfolios but it’s about brands directly talking about what social media has done for them.”

OMCAR 2008 and 2009 have been extremely successful events and have been very well received by the industry and the audiences. OMCAR 2012, to be held at India Islamic Centre is all set to repeat the history. Agency professionals, brand managers, entrepreneurs and CXO’s of small and medium enterprises, marketing professionals, students, and social media enthusiasts can all attend OMCAR 2012 to get an insight of implementation of social media strategies in India. The registrations for the event are open and those willing to attend can book their seats on the official website of OMCAR 2012 (http://omcar.omcareers.org).

OM Careers Society is a non-profit organization founded with the vision to provide for the crunch of skilled professionals in the online marketing world. OMCAR 2008 & 2009 and now OMCAR 2012 is yet another effort at bringing together skilled people to get a better understanding of using social media for business enterprises, non-profit organizations and campaigns aimed at social good.

Be social! Because, if you are not, you are lagging behind!

OMCAR 2012 explores this thought a little further!

OMCAR 2012- a conference on social media with a difference will be held on 13th January 2012, in New Delhi. The conference aims to explore and discuss the scope of social media. OMCAR 2012 is a little different from all other such conferences. No bulky case studies but real time success stories shall form the discussions here. OMCAR 2012 shall bring it straight from the horse’s mouth. Big brands will come together to talk about their successes with social media. So, who all is on the panel of speakers? Take a look!

Gillian Muessig, President & Co-Founder, SEOmoz – Known as SEOmom in the world of online marketing, Gillian is the founder of SEOmoz, a name that caters to more than 300,000 search marketers worldwide. Her stature in the industry is both, unmatched and unquestionable!

Kapil Gupta, Founder & Chief Oppressor, OMLogic – Kapil left his job at IBM to start OMLogic which has now gained a place amongst the topmost social media agencies present in the country. He is a thinker and a strategist who has always believed in implementing new ideas to generate results.

Jai Arjun Singh, Freelance Writer & Journalist – A writer and journalist known to write for big publications like The Hindu, Tehelka, The Sunday Guardian, Open Caravan, The Indian Express and The Hindustan Times; Jai Arjun Singh is also an avid blogger at Jabberwock (http://jaiarjun.blogspot.com).

Sanjay Mehta, Joint CEO, Social Wavelength – Being the joint CEO of one of India’s leading pure-play social media agencies makes Sanjay the guiding light behind all the endeavors of the company.

Raja Choudhury, President, C3CUBE – Since 2007, C3CUBE, founded by Raja, has been engaged in creating websites, videos, kiosk networks, social media campaigns, games and apps for big brands like Coca-Cola India, OurWeddingDay.com, Coldwell Banker Commercial, Alchemist Group, and many others. He has the expertise and the bent of mind needed for digital and online marketing of various brands.

Arjun Anand, CEO & Founder, Motadeals.com – Arjun is a social media enthusiast, a corporate and an individual using social media since a very long time. Apart from being the founder of Motadeals.com, he has prior experience in consulting in social media and online reputation management.

So, with such big names speaking, you just cannot afford to miss one of the biggest events of the social media industry!

Kapil Gupta, CEO & Founder, OMLogic Consulting, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

OMCAR 2012, about to be held on 13^th January 2012 at New Delhi will see coming together of some of the biggest names from the online marketing industry and brands from various niches. Different brands addressing at OMCAR 2012 will talk about their successes and failures with social media! One amongst the speakers is Kapil Gupta, CEO & Founder, OMLogic Consulting.

Mr. Kapil Gupta, CEO & Founder, OMLogic Consulting shall also speak at OMCAR 2012. He is the founder of one of the top social media agencies in India. Apart from this, he is known to be a thought leader in social media marketing. After doing his B.Tech from NSIT, he graduated from North Carolina State University with M.S. in Industrial Engineering and left his job at IBM to start OMLogic Consulting. He is also the co-founder of OM Careers, a non-profit organization aimed at developing Online Marketing as the most sought after career choice in the coming times.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz, )Mr. Sanjay Mehta (Social Wavelength), Mr. Simarprit Singh (Compare Infobase), Mr. Pratik Mazumder (Yatra.com), Mr. Raja Choudhury (C3CUBE), Mr. Girish V Kulkarni (GVK Alliance Networks) and Mr. Jai Arjun Singh (Blogger & Journalist).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve PowerPoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, Motadeals.com, and Mapsofindia.com.

Millie Khanna, President, OM Careers Society, which is behind OMCAR 2012 said, “We want OMCAR 2012 to be a little different from other such conferences. OMCAR 2012 is not about agencies coming and presenting their portfolios but it’s about brands directly talking about what social media has done for them.”

OMCAR 2008 and 2009 have been extremely successful events and have been very well received by the industry and the audiences. OMCAR 2012, to be held at India Islamic Centre is all set to repeat the history. Agency professionals, brand managers, entrepreneurs and CXO’s of small and medium enterprises, marketing professionals, students, and social media enthusiasts can all attend OMCAR 2012 to get an insight of implementation of social media strategies in India. The registrations for the event are open and those willing to attend can book their seats on the official site of OMCAR 2012 (http://omcar.omcareers.org).

OM Careers Society is a non-profit organization founded with the vision to provide for the crunch of skilled professionals in the online marketing world. OMCAR 2008 & 2009 and now OMCAR 2012 is yet another effort at bringing together skilled people to get a better understanding of using social media for business enterprises, non-profit organizations and campaigns aimed at social good.