At OMLogic, we implement Online Marketing for our clients with a holistic approach. We strongly believe that for any business, whether a new one or an established one, online marketing only works when it is aligned with organization’s business objectives and is in sync with its fundamental marketing strategy.
We start with a complete and thorough understanding of our customer’s marketing strategy and then apply our expertise in online marketing to layout an optimal framework and roadmap for their business. During this phase, we also build basic framework for SEO (on-page and off-page optimization strategy, KW Research, Tags Creation, Title creation, content overview, filenames/URL’s, page structure and templates) .Our framework helps us get key insights into our customers business, and implement SEO that doesn’t just get more traffic to the website, but really impacts our customer’s business objective.

Example: Recently, I had a customer with a global customer base and most of the revenue coming from India, US and Europe. They contacted OMLogic Consulting with an urgent issue in their Online Marketing Implementation, specifically their Search Engine Optimization. Their organic traffic had fallen off 25% in the last 6 months, and being a B2C business, which has significant dependence on SEM (SEO/PPC) driving new potential customers, this lower traffic was severely impacting sales. They hadn’t done much SEO work over the last 6 months, and they perceived that as impacting rankings for them across the globe.

OMLogic took the same holistic approach to SEO analysis work. Initially OMLogic engaged in a deep-dive fact-finding and assessment work. During this phase OMLogic evaluated their Business Model and Business Objectives, Competitive Landscape, Marketing Communication and Messaging, Current Online Presence and SEO Compliance, and Measurability. OMLogic also conducted a detailed Keyword Analysis for them.
The results were very different from the Problem statement as laid out by the customer, and surprised both OMLogic and them. Below were the key findings:

** Keyword Analysis: After performing a complete evaluation, we determined that the customer was using KW’s that they wanted their customers to use while searching for them, which were very different than how the customer was actually looking for them. Their product name had words which were seldom used by the customer. We recommended changing the product name. This unleashed a huge opportunity for the customer to drive relevant traffic to their website.
** Traffic Analysis: Customer came with the issue that their traffic was down due to no SEO work. After our analysis, we determined that the customer’s traffic over the last 6 months was down 65% across the globe (excluding India), and the traffic was up 10% in India. So, the changes in traffic were geography based and not global. Customer ranks were very low in US (not even in top-100 for most KW’s), and much higher in India (top 20 ranks for almost all relevant KW’s).

We now had the framework for their implementation, which was focused primarily on targeting the right KW’s (thereby ensuring right traffic) and doing extensive geo-targeting for US customer base. This ensured we remained laser focused on performing the right actions which could get results for our client.

In the next post we will talk about specific actions we took in geo-targeting, and the impact they had on our customer’s business.

Kapil Gupta

OMLogic Consulting

We are extremely pleased to announce successful completion of OMLogic’s first year. On May 9th, 2007, we embarked on an unknown journey to build a successful “Online Marketing Enterprise” and to help businesses “Go Global”, and today is the culmination of its first milestone.

We would like to Thank You for your continued support and for your well wishes during the last one year, and for years to come.

Last one year has been a remarkable journey, filled with adventure, and we enter the next year with the same enthusiasm and passion we had on the day one. We started this journey with the objective of working everyday on things we are passionate about – online marketing and building businesses. We are happy to share that OMLogic has provided us the platform we needed to fulfill our passions and dreams. We have successfully created a sound framework for relevant traffic generation and relevant conversion, which has helped achieve transformational results for our customers. Please visit Our Successes to see what they have to say.

We would also like to announce the launch of our updated website. Please visit the same for more and latest information about OMLogic and our team. We have built this website with the same vigor and enthusiasm that we put into all of our customers’ work, and would really appreciate your feedback. Please leave us a word of encouragement, adulation, suggestion or most valuable of all – constructive criticism and ideas for improvement.

Once again, thanks to all of you for supporting us in pursuing our passion. Looking forward to your continuous support and your best wishes for the future!

Best wishes,
Pradeep Chopra

Among various benefits internet offers to its users, “Voice of the customer” is one of the most powerful tools. The notion “Customer is the King” is absolute reality in the internet age. Let me share a recent real life incident in which I personally experienced the power of being online.

Last year I bought a new Apple MacBook and I was very happy & excited when I started using it. Unfortunately, I faced multiple breakdowns - first battery crash, then data crash followed by hard disk failure. Even worse, I received horrible customer service from Apple’s service center in Delhi. More than the valuable data, I lost precious time fighting with Apple India. But they were reluctant to hear. Being an Online Marketing service provider, I thought of taking a different approach - instead of me going after them (push), let me create a pull towards me.

I authentically shared my experience of Apple MacBook and Apple India’s service at:
- Apple India Sucks (MouthShut)
- Apple India Sucks (CNet Reviews)

As expected, I got a call from them. They apologized for my experience and offered me a brand new and the next version of the laptop as the compensation. Although I didn’t want to but I finally accepted their request. Looking at the comments, view/read stats and the popularity of the above mentioned sites, I am sure that Apple paid a heavy price for the mistake of not listening to their customer. Since I’d given my email id in the review, I am receiving mails from people asking for my advice on whether they should buy Apple machine. Virtually, I am driving (or preventing) a part (however small it is) of their sales.

What lessons did I learn (equally applicable for you) from this experience?
1. My voice matters - As a customer, I am much more powerful today than ever before. I can and should demand the respect and service I expect from my vendors.

2. Customer is the king - As a business owner, I can’t ignore the voice of my customer or I will pay a very high price. Given the networked world (socially and professionally) today, it pays to be honest.

I can correlate this strongly to my previous venture in which we used to serve IT professionals who were strongly connected to each other through various discussion forums relevant to our services. Occasionally (especially in the very beginning of our venture), some people would say negative about our product/service. Instead of taking that as a feedback and an opportunity to grow, we used to defend ourselves by giving counter response. Till the moment we acknowledged our mistake, the problem would only grow. The moment my customer got the experience of being listened to, the discussion will end.

The same happened in this experience with Apple. The moment they called me I stopped thrashing them and when they again faltered I went out against them. This idea of writing a blog post about my experience serves two purposes – first, sharing the lessons I learnt with you and second, making Apple India realize the importance of customer service.

3. Pull always works better than Push - Whether you are selling or buying a product/service, pull always beat push. In the online world, pull is not only more effective but also more feasible.

I hope you find this experience valuable. Please do give your inputs and feel free to share any such experience you might have had in the past.

In 2007, OMLogic started OM Careers, a non-profit, online marketing careers community, dedicated to addressing the challenge of lack of skilled resources in the Online/Search marketing industry, and becoming a unique contact-point for everything you need to know about Online Marketing. On Jan 12, OM Careers is playing host to world’s first online marketing careers conference in Delhi on Jan 12, 2008.

The event will be coupled with a unique job clinic opportunity for people who are interested in building a successful career in the online marketing industry and for organizations that are interested in hiring right OM talent.

In addition, it will be a great opportunity for individuals and businesses to network with India’s leading online marketing companies and experts.

We would love to have you participate in the event. More important, we seek your support in promoting this event and making it a great success! It would be great if you could spread the word about this event to your friends and associates.

The event details can be found at http://conference.omcareers.org and you can register online at http://conference.omcareers.org/reg.asp.

Do add your name to the participants list, if you plan to attend this event.

Looking forward to seeing you at the event !!

Hello Everyone,

I am Kapil Gupta, one of the Founders of OMLogic Consulting, and I welcome you to OMLogic’s corporate blog. I will be boring you with all the exciting stuff that goes on at OMLogic.

We are a bunch of very dedicated people who come from diverse background and got into the business of providing online marketing services. We understand “Online Behavior and excel in “Taking Businesses Online” …

SOOOO…. BORRRRING !!!

I know, I know.. Most of you are thinking that this info is available on our website, why the heck do we put it on our Blog..

I got it, and will stop.

I will start this blog by introducing our team, you can read all the boring stuff about us on our website (Our People), I will only talk about the interesting stuff here. We have 1 Suresh, 2 Kapil’s and 1 Pradeep:

Suresh Arora: Think before you act. You should know the next 10 steps before you embark on a journey.

Kapil Nakra: How will I know the next 10 steps till I don’t take the 1st step. Let me just dip my feet in water, and feel it. But wait. Before you go, make sure you don’t end up making a small company. I only want to make a big company. STOP.. Lets think more !!

Kapil Gupta: Boring.. Lets just move. You wanna plan, go plan.. You wanna move, go move.. Just don’t bore me.

Pradeep Chopra: These guys will just keep talking.. Endlessly. I got work to do.
While you guys finish your discussions and arguments I will get couple of clients and come back.

In the next post, I will talk about how we started OMLogic.. Keep coming, and keep the comments going..