Logic Junction

LinkedIn is a powerful networking platform that is highly relevant in today’s fast-paced and connected world. With all its capabilities and utilities, it is an effective medium for marketing, which scores over other social networking sites like Facebook, Twitter etc.  LinkedIn not only allows sharing of images, videos, links and status updates, it provides various features for users to market themselves successfully.  LinkedIn is considered as one of the finest mediums for “Personal Branding” or “Self Networking”, to be precise.

LinkedIn is one of the few professional networking sites that have stood the test of time, with a clean reputation, giving users a strong networking experience with its usability and capabilities. The increase in the number of people signing up for LinkedIn membership, on a daily basis, cannot be overlooked. The heavy and mad rush to join the foray and jump into the LinkedIn bandwagon is reason enough for any doubting Thomas to join this networking site. Evidently, most of the industry leaders, CEOs, CXOs, current colleagues and past employees are on LinkedIn.

LinkedIn is a robust networking medium with multiple options to add new connections, share information, recruit people, gain knowledge, seek opinions etc. People can recommend and refer colleagues and past employees (looking) for jobs and seek their support in return (for career advancement) too. As a matter of fact, LinkedIn is an apt platform that provides a number of opportunities to showcase the professional background, skills and knowledge, with solid references and accreditations of work (by employers, peers and colleagues).   The medium not only brings professionals closer to the industry and the market, it can enhance and add value to their profile. LinkedIn can play a monumental role in helping people carve a niche (for themselves) in their domain.

In today’s competitive business scenario, companies are always on the lookout for highly skilled and talented professionals. They have their eyes trained, keeping a close watch, on individuals and candidates they wish to hire. After all, there is no better platform than LinkedIn to search, screen and select people for hire/contract. Activities on LinkedIn like networking, offering tips & suggestions, providing feedbacks, answering queries and knowledge sharing are highly regarded and given due importance. In fact, people join LinkedIn with the idea of connecting, and striking up professional relationships, with people from diverse groups, backgrounds and networks.

Networking, however, is not the sole purpose and reason behind people joining LinkedIn; it has other beneficial features too.  LinkedIn provides a plethora of avenues and utilities for brand marketing, customer handling, corporate communication, lead generation, and most importantly ‘Online Reputation Management’. Nonetheless, the unique feature of LinkedIn lies in discovering the hidden connections between the network and the real world.

One of the oldest clients of OMLogic, OSSCube is a US based Open Source Solutions company. Most of the social media promotion had been in the form of sharing PowerPoint presentations on SlideShare, uploading event or seminar images on Flickr, and videos on YouTube. Somehow, despite the deluge of social media activities, the client’s purpose of lead generation remained unfulfilled. For an IT company of their ilk, lead generation was the raison d’être for doing social media in the first place.

OMLogic has now developed a whole new strategy around LinkedIn, for the purposes of branding and marketing of OSSCube. And LinkedIn Answers plays a pivotal role in this. OMLogic helped OSSCube participate in various Open Source application or solution discussions on LinkedIn discussions, especially focusing on responding to tricky questions (with valuable help of the technical team of OSSCube, of course). While, on one hand, OSSCube technical team leveraged its own subject matter expertise, to frame accurate answers, on the other hand, the OMLogic team used LinkedIn Answers as a medium, to take their clients around the world resolving Open Source issues and offering valuable inputs.

OMLogic also successfully leveraged LinkedIn groups and LinkedIn events to promote OSSCube’s seminars, events, conferences etc. Useful information in the form of PPTs, videos, white papers and case studies were shared, and even talked about and discussed in detail in LinkedIn groups.

As a result of the marketing agency’s efforts, OSSCube was finally rewarded with a definite increase in number of leads and contacts. Add to that, the fabulous branding in the field of Open Source technology. No wonder, LinkedIn has been found as an inexhaustible social media platform amongst the other OMLogic clients as well!