Social Content Development

Someone once remarked: Social media is all about writing a good engaging post that your audience will not only like to read, but will also respond to.

True, but that’s true for making a rocket as well.

We are not suggesting that writing social content is like making a rocket, but its definitely a critical step to make your social presence successful.

Lets first define the scope of social content we are talking about:

• Social posts for the communities: Facebook, Twitter, etc.
• Images
• Articles
• Videos
• Presentations

A keen understanding of the brand is a necessary but definitely not a sufficient condition to develop social content.

Expertise required for social content is as follows:

• Marketing / business strategy expertise: Clearly identify / define the message that needs to be propagated.
• Social media expertise: Social media tonality & customer behavior expertise.
• Brand expertise: Understanding of the brand guidelines (including font/usage etc).
• Pure content writing capabilities: Language, grammar and spellings to match the customer or target audience. Different expertise is required for long body (articles, etc) and short body copy (Facebook posts, Twitter posts, Forum participations, etc).
• Graphic designing expertise: Includes illustrations & designing expertise
• Video conceptualization & execution expertise: Includes 2-D / 3-D animation, Flash, video & editing expertise.

The truth is that its not physically possible to get this expertise in one individual, or even a company with a small setup. Most companies learn this the hard way.

We have worked very hard to ensure we have all the competencies mentioned above. Contact us to get an understanding of how OMLogic is able to execute world-class social content for our customers.